SMS Marketing is an effective strategy to send promotional campaigns or transactional messages using text messages (SMS). These messages are mostly meant to communicate new offers, updates, and alerts to people who have consented to receive these messages from your business.
Developing relationships with customers takes work. You can’t wait for them to come to you. You have to go where they are.
People become more attached to their phones, text messages become the most direct line of contact. This has made SMS marketing, one of the most effective forms of communicating with customers.
You Need Permission to Send SMS
Text messaging is a very effective and direct line of communication with your customers. But, there are many rules that you should consider when planning your SMS marketing strategy. The first, and most important of these are receiving permission from your contacts to send them SMS messages.
SMS has an extremely high open rate, but this won’t help you if you’re sending messages to people who don’t want them. Not to mention opt-in is required in most countries.
The Right Timing to Send Messages.
Unlike email, which is only checked a few times daily (at most), people open text messages almost immediately. This is great for urgent messages, but you don’t want to abuse this power by disturbing contacts at odd hours in the day.
Would you want to run out and use a coupon that just woke you up at 2 AM on a Wednesday? Deadly wrong!
Include Your Company’s Name in SMS Messages.
When sending bulk SMS messages, most providers send them through a shortcode, which means your contacts won’t know it is coming from you. That is why you have to let your contacts know who is sending the message in the first place.
You don’t want to send a promotional coupon to customers and not have them know where to go, right?
Use SMS to Complement Your Marketing Strategy
The beauty of digital marketing is that there are so many channels that you can use to interact with your customers. All of these channels tie together to create a marketing communication system that enables businesses to build long-term relationships with customers.
SMS and email marketing are two very complementary channels. You can create campaigns through both channels, using email for including more detailed information and SMS to communicate more time-sensitive or urgent information.
Reasons Why SMS Is Effective
SMS is one of the most useful marketing channels for your business. Here are some reasons:
Smartphones: With 81% of adults in the US owning a smartphone in 2019, SMS is an excellent way to reach customers directly. You can drive engagement with your business online.
Improve your Email Marketing Strategy: Although email and SMS marketing have many similarities in their strategy implementation, they work best in tandem. As mentioned earlier, you can use SMS to send instant notifications, while email contains more long-form content.
High Engagement Rates: SMS engagement rates are astronomical compared to email, with 90% of SMS messages read within 3 minutes of receiving them. This makes SMS very helpful in delivering critical information with a high success rate.
Great for New Markets: If your business is trying to operate in countries where data is expensive and wi-fi is less common, SMS is a much better channel to communicate information.
Coupons and promotions for retail or e-commerce businesses
Coupons and promotions are an excellent way to drive more people to your store or website. If you are conducting a limited-time sale or promotion, you want as many people to hear about it as possible.
SMS is a great channel to communicate these offers, especially if you want to let customers know while they are on the move. That way you can be sure that they don’t miss out because they didn’t get the message in time.
The Benefits of SMS marketing
Text messages can be a great addition to your digital marketing efforts regardless of what business type you have. They serve the unique function of communicating very urgent information in a highly reliable way.
But, certain businesses cannot live without SMS in their marketing strategy:
E-commerce stores: Whether you’re sending promotional campaigns, or order/shipping confirmations, SMS is a great tool for e-commerce stores.
Travel companies: SMS is essential to travel companies because customers need real-time information. This includes flight time updates, gate changes, cancellations, weather alerts, and many more.
With SMS you can tell customers exactly what they need to know, without having to worry about if they will see it in time.
Service businesses that require appointments: Make sure that your clients never miss another appointment by sending them SMS reminders. This will save you tons of time and money wasted on no-shows and late appointments.
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