SMS marketing is the most effective form of communication. Stats show that 67% of people worldwide own a mobile device.
Also, SMS messages have a 98% open rate and 209% higher response rate than email, phone calls, or even Facebook!
So this is the reason why many marketers are using SMS marketing strategies.
SMS Marketing: How to Generate More Leads
These days SMS marketing strategies can help you to generate and convert leads. But you need to know that not all SMS marketing provides the same results.
Here are some tips you need to know about SMS marketing and how to generate more leads.
- SMS Marketing and Customers (Segmentation)
A successful marketing campaign needs to meet its customers where they are. With the high amount of open rates for text messages, SMS marketing strategy is a good first step.
Also, SMS marketing allows you to segment your lists. So you can personalize your approach (Personalization Marketing) to align with each different group of prospects based on where they are and their preferences.
You need to know your customers, know when they prefer to communicate and segment your lists. Segmentation allows you to maximize your conversion rates by ensuring the right people are receiving the right text messages.
Text message marketing services can help you segment your lists, customize the messages, and maximize the results.
Attention! In SMS marketing, you are talking directly to the customer and reaching out to their device. You need to target your consumer through their preferred channel to achieve the best results.
- Timing and Messages
If you send the same text message at 9 a.m. and 4 p.m. you can get different conversion rates. Because the time that people prefer to communicate may differ. You need to know the time in which they are most receptive.
Stats show that noon is the most common time to send out an SMS message. Also, Sundays are the least popular.
Important Tip! It’s very effective to add a deadline or a time limit to take advantage of the offer. A sense of urgency can increase your conversion rates.
- Don’t Buy Lists (Cold Texting)
If you are new to SMS marketing you need to avoid purchasing a cold list of numbers.
Cold texting is ineffective and it’s not permitted. The CAN-SPAM Act makes it illegal for companies and marketers to send non-requested text messages to cell phone numbers without prior consent.
You need to build your list organically.
Effective ways to build your list are by incorporating opt-in opportunities on your website, social media platforms, and emails. You can also use paid ads to raise awareness of your text messages.
An organic list for SMS marketing campaigns provides you the best opportunities to increase conversions and sales.
- Use Exclusive Offers
You can provide your customers an exclusive offer that they can’t refuse. Generally, your subscribers aren’t going to have much interest if there is not something interesting for them.
Leverage SMS marketing as a way to receive early access to products/services, exclusive deals, or even free products.
Offer promotions regularly and consumers will stick around.
Also, it is important to be clear and concise about what you want the subscriber to do after receiving the text. If it’s hidden in a long text message and not clearly outlining what it is, you’re less likely to receive leads.
Adding a call to action in every text campaign is key.
SMS marketing strategies can increase conversions and sales, but only if implemented correctly.
Last Tip
Follow these tips and make your research to find more tips and trends about SMS marketing. Create a successful SMS marketing strategy to generate leads, sales, and grow your business.