There are many proven ways to market your business online. Here are some effective tips on how to promote your business online for free.
Create a Free Report
Free reports, available for free download on your website or blog, are a great way to establish your authority and expert status in your niche. They show customers that you are real and authentic.
And they allow you to provide quality, free information, while at the same promoting your business and your brand.
Principle of Reciprocity
Have you heard of the principle of reciprocity? It’s where people react to being given something of value for free by feeling the urge to do something for the other party.
In this case, you give them valuable free information in a free report, and that, along with the expert status you gain, makes them more likely to trust you buy your products or services.
The cost of a free report is basically free. If you have a blog or have written articles in your niche, you could assemble that content into a special report, with editing as needed.
It’s important to make sure your free report has a lot of good information. But be sure to leave your prospect wanting more… which you give them in your paid products.
The Key Part
Here’s the key part. Every time somebody wants to download your free report, they have to provide their email address and permission for you to contact them in the future. This allows you to build your email list to market to in the future
Call To Action
Maximize the value of your free report by including a call to action. It’s better to keep your free report short and to the point. A single subject that is a few pages long is better than a 100-page e-book in most circumstances because people will more likely read and digest that information.
Website Marketing
Nothing can ever replace the website. It’s a valuable piece of online “real estate” for your business. It shows your prospects and customers that you’re serious
A professional website makes you more credible and increases your status. Become an expert.
Your website is the place where you can market and sell your products, build relationships, generate leads, pass on valuable free content, and more. Your website actively puts your message out into the world so that potential customers can find you too. It’s the focal point of your business.
Make your website work for you. Show the benefits to your visitors. Give value and solutions to generate more targeted traffic.
Be sure to update your website frequently so that search engines seek it out and post them higher in the search results. Videos are also good for SEO.
One key thing to remember is that while the design of a website is important, it should easy to use and navigate. Don’t use flashy graphics or animations. It should be clean, with a focus on providing useful information in an easy to understand format.
Website Marketing Tips
Make your site clean and easy to navigate.
Make your call to action simple and clear.
Add useful content regularly to keep prospects and customers coming back.
Make your site mobile-friendly.
Blogging
Blogging is a very effective and popular way to promote your business online.
With a blog, you want to engage your prospects. Make them fans… fans that will spread the word and bring in more leads and sales for you. That’s free advertising.
Don’t be over-promotional but don’t hesitate to talk about your products or what makes your company better than the competition. The key here is to be transparent.
Blogging is actually a form of social media in many ways. It can have a big impact on your business in several ways. It can boost your SEO… and as a result traffic to your website. Regularly posted content attracts search engines.
Also, you can use social media to promote your blog posts and get more engagement. With social media, you can reach your target audience pretty fast.
Important Tip. Regular posts show prospects that you are a real person and you can showcase your expert status in your niche.
Blogging Tips
Build a relationship with your prospects and build your brand.
Boost your search engine ranking through SEO.
Establish your authority in your niche.
Remember that not all marketing channels work for all businesses. So it’s important that you test each one to figure out which work best for your business.