Videos are essential for your business. They are easy to consume, fun to watch, and people love them. Videos are becoming the most effective way to engage users and drive traffic to your website.
Small Business Marketing: Video Marketing Tips to Grow Your Brand
Many small business owners think that only big companies can create high-quality, marketing videos. But that’s not true. You can create amazing videos to promote your small business and grow your brand.
Also, you don’t need a videographer or any expensive equipment. All you need is your smartphone or a computer.
Here are some useful video marketing tips about how to promote your small business and grow your brand.
- Use Your Blog Posts To Create Videos
You don’t need fresh video marketing ideas. You don’t have to start from scratch. Repurposing your popular blog posts into videos is a great way to reach new audiences and recycle content that you already know performs well.
By repurposing your written content into videos, you can attract more interested people and increase your targeted traffic.
You can use a video edit tool (free or paid) to transform your articles into videos. You can enter a blog post or RSS feed, and the software will help you summarize the content and match scenes with relevant videos, photos, and music.
You can even customize all your videos with your branding, to attract your new target audience and introduce them to your business.
- Use Video On Landing Pages
Videos can increase your traffic and engagement, but also videos can increase your bottom line too. Including a video on your landing pages can increase conversions by 80%.
Also, video can increase the time that visitors spend on your landing page.
Landing page videos should be high-quality and embedded in a stand-alone player such as YouTube or Vimeo. Whether your landing page video is about your company, customer reviews, or how your products work, users can easily understand the value of your company or the value of your products.
- Use Live Video to Interact and Connect with Your Audience
There’s no better way to connect with your audience than to speak to them directly. With live streaming, you can interact with your audience and customers any time you want. You can go live on Facebook, Instagram, YouTube, or even TikTok and generate engagement that will grow your business and brand.
One great way to use live video is to schedule a Q&A session. Let your audience know when you’re going live so that they can join in and ask questions in real-time. Live Q&A sessions are a great way to make your audience feel like something special and to present yourself as an expert in your niche or topic.
- Use Teaser Videos to Spark Interest and Curiosity
By creating a bit of mystery and excitement around your company, you can spark interest in your audience and get people tuning in to see what’s next for you. Using short teaser videos about a new product or a big event that’s coming up will keep users engaged and will spark their curiosity.
- Create Video Tutorials
If you like to teach your customers, you can provide them a new way to learn by recording your computer screen for tutorials.
If your company has a lot of written tutorials, you can boost your engagement by providing video tutorials to your customers or visitors.
You can film your screen for an online course to entice your visitors into learning more about your product. There are many free and paid screen capture software options available online.
Last Tip
Don’t forget to share your videos on multiple platforms so that you can widen your reach and convert new users into loyal customers. Be creative and discover new tips and trends about video marketing and how to grow your brand.