If you have a small business and you want to increase your sales you can use coupons to attract more customers. But you need to know how to use coupons to reach your target audience and generate more sales.

Small Business: Coupons Stats and Tips – How To Increase Your Sales

Reports show that coupons are a powerful advertisement strategy for businesses (big or small) and brands. Also, many stats show that coupons have value for customers, and a new generation of shoppers will not making purchases without them.

These days about 90% of people use coupons regularly. Also, most millennials (over 50%) expect coupons to be digital (available by email or downloadable).

Digital coupons are the new trend and all businesses need to follow. Providing customers easy ways to save is the key to increase your sales.

How to Promote Your Coupons

1. Email.

Include a coupon code in your emails is a great way to increase sales. People are loving coupons so they will open and read your emails.

2. Social media.

List a 24-hour-only coupon on your Instagram or Facebook story! This creates urgency. Asking a follower to share a good deal increases your exposure, engagement, and branding.

But you need to stand out from the crowd to make more sales.

3. Use Paid Ads

you can use Facebook ads, Google Display ads, native ads, etc. Have a coupon code in the image to drive customers to click your ad. Paid ads are often paired with incentives to offset some costs while driving volume.

4. SMS

Many stores and eCommerce sites send discounts via text message to get customers to check out on their mobile platform. Permission here is key, and opt-out rates are still very low and acceptable.

Offering a coupon to allow SMS messaging is a great way to build your text list (SMS List).

5. Affiliates

Offering affiliate links with discounts attached are one of the easiest ways to get customers to buy. Affiliate link sharing is as close to word-of-mouth marketing.

Using a network of affiliates can reduce marketing costs, acquisition costs, and ad spend. You will save time and money.

6. Influencers

Influencers can help you to increase your sales easily. You can give them a unique coupon code, and track how that particular influencer’s promotion performed.

Last Tip

Coupons are an attractive way to boost traffic and sales. Using coupons into your marketing mix you can quickly generate more customers and increase your conversion rates.

Coupons can help you to grow your small business, increase sales, and generate more customers and profits.