These days the Internet has influenced how we live and work. So it is shocking to know that very few small business owners have a website.

Only 46% of small businesses have a website.

Small Business: Benefits and Advantages of Website

Also, 43% of small business owners reported they don’t think they need a website. They probably don’t know the benefits and advantages of having a website for their small business.

1. Improve Business Credibility

A simple way to view a website is that it is your online business address. This is where your customers and associates go to find you on the Internet.

It legitimizes your business and improves your credibility. It gives your business identity and is virtual proof that it exists.

2. Build Your Business

Before broadband technology websites were used primarily for marketing and informational purposes. A website functioned more like a brochure; you put one up to stay ahead of the competition.

But these days, with the growth of the Internet, the influence of social media, and the popularity of mobile devices, the website has become a crucial tool to build your business.

A website is a great way to share your story; tell your audience why you started this business, your goals, and what you hope to accomplish with it.

3. Enhance Your Online Presence

Stats show that 3.5 Billion people are online every day. They are searching for information, sharing on social media, or shopping on e-commerce websites.

This number is expected to grow as the world uses mobile technology to search the Internet.

If your small business does not have a website, you will be undermining its ability to generate income. And not just any website; but a mobile responsive website, one that can be accessed by mobile devices such as smartphones and tablets.

Statistically, 65% of online traffic comes from mobile devices.

4. Build a Strong Relationship with Your Market

A business by definition is a living entity. Loyalty is achieved when customers know they are dealing with a company that understands their needs and not just a company that wants to profit.

Educate the Market of Your Business. Use the 80-20 Rule. 80% of your content should be relevant to the needs of your audience while 20% should educate them about your business.

5. Efficient Way to Promote Your Business

Online marketing is faster, more efficient, and inexpensive. There are many tools and techniques that you can use for online marketing but without a website, these strategies will fall short.

Among the most popular online marketing tools that you can use to create inbound traffic to your website:

Social Media – Of the 3.5 Billion people online every day, 2.34 Billion or 67% are on social media.

Blogging – Companies that blogged 16 times a month received 4.5 times more leads than those that blogged 0-4 posts per month.

E-mail Marketing – E-mail marketing is 40 times more effective in acquiring customers than Facebook.

Use Videos – Embed a video on your Home page. A video can deliver your messaging content faster and more efficiently than text. Video on a landing page can increase conversion rates by 80%.

Online marketing is a sustainable process. Your content will not go to waste. You can easily update it and reuse it after a few months.

6. Increase Your Sales

A website can also be an active tool to increase your sales.

It is very difficult to convert sales on social media. An e-commerce website, for example, has a checkout counter where goods and services can be paid for right away.

It can also be a good source of passive income via ads. Advertisers will pay you every time a user clicks through their ad on your website.

7. Keep Track of Your Business in Real-Time

One of the most significant benefits of having a website for a small business is that you can keep track of its performance in real-time through the use of analytics.

Analytics will provide you valuable data on how your business has been moving within time. Key indicators of business performance include the following metrics:

The number of visitors going to your website.

The number of “unique visitors” or those who visit your website only once.

Pageviews or impressions tell how many times a page has been read or visited. This will give you an idea of which type of content visitors find interesting.

Bounce rate is the percentage of visitors who leave your website without exploring past the page they landed on.

Average time on site will show how long visitors view your content. The longer the average time on site, the better for your website.

Last Tip

A website is not an expense. It is an investment because you should expect a return on your money (ROI) within a time.

You have to make sure your website is professionally designed, fast download speed, mobile-friendly, and packed with great content.

P.S.

Start Your Successful Business Today! – Watch the Video – Affiliate Marketing System

https://www.bestprofitsonline.com/myblog/easy/