2020 was a pretty difficult and strange year (pandemic) for people and businesses worldwide. But now Christmas is near and the end of the pandemic is closer. Now it’s time to create new, effective, marketing strategies to promote your small business and increase sales.
- Help Your Customers
Create useful content that relates to your products or services, and don’t forget customer needs. It’s important to help your customers.
You should only encourage users to consider your products. Avoid hard sales techniques.
- Gratitude – Say Thank You
An excellent holiday marketing strategy for keeping consumers dedicated and loyal to your brand is to use gratitude.
Show shoppers and customers how valuable they are to your business. Sending out a thank you email or a physical card can motivate consumers to do their Christmas shopping with your business.
- Free Rewards
You can motivate shoppers to not only buy your product but also spend more with your company. For example, if you offer a free item with a $40 purchase, it encourages users to spend more. Rather than buy $20 worth of product, they will spend $40 or more.
The holidays are a time of giving. Highlight special offers, savings, and free promotions to increase your sales during Christmas.
- Use Email Marketing
Christmas holidays many businesses send shoppers a variety of offers. That’s why consumers frequently check their email during the holiday shopping season. They want to get the best deal, and email campaigns can help them to find the best offers.
You need to engage your subscribers during the Christmas holidays. Send out emails that highlight your promotions, sales, or seasonal products. A simple email can encourage shoppers to spend more money.
- Use Social Media and Hashtags
Many people love social media and have a social media profile. You can reach new shoppers and approach your target audience. If you already use social media marketing, you need to optimize it for the Christmas holidays.
Also, use hashtags on platforms like Instagram, TikTok, and Twitter. It’s very effective to use hashtags on platforms that make the most of them.
With hashtags, you can spread the word about your business, sales, and promotions. Also, you can encourage user-generated content by creating a hashtag for shoppers to use when posting a photo or status that features your product.
The right hashtags can help you reach new shoppers who are looking for the perfect gift or best offer this holiday season. With hashtags, you can create more Buzz and “Noise” about your business. It’s a free, effective, promotion!
- Use Retargeting Marketing
Many people (96%) will leave a website without making a purchase. This means that only 4 out of every 100 people visiting your site buy your product or services. With a remarketing campaign or retargeting you can change that.
If a shopper likes a product but doesn’t check out (don’t buy) you can send a follow-up email. This email reminds the reader that their cart still has an item in it, which can encourage the user to complete their purchase.
- Christmas Emotions and Feelings
Christmas generating a mixture of emotions like happiness, excitement, nostalgia, or childhood memories. A smart holiday marketing strategy appeals to these emotions, which can encourage users to visit your business for shopping.
Share inspirational messages on social media or provide a behind-the-scenes look at how your company celebrates the holidays to create powerful feelings.
- Video Marketing
Video marketing is a very effective Christmas marketing strategy. Stats show that 90% of users say that video helps them make a purchase decision.
Adding a video to your website or social media page can help you share your company’s message in a way that invites users to learn more about your brand. Videos are user-friendly too, plus make it easy for viewers to learn more about your products or services.
- Promote Your Brand
It’s important to promote not only your products or services but also your brand. Your brand can leave a lasting impression on shoppers. If your business offers exceptional customer service, you can use it as a unique selling point (USP) for your brand.
You can provide your company’s values and what users can expect as a customer. Improve your brand, and you can attract more customers.
You can use more marketing strategies to increase your sales at Christmas. It depends on the type of business.