Do you know how to build your small business brand? Do you know what people are looking for in a brand?
Here are some branding statistics you need to know
Small Business and Branding: 10 Statistics You Need To Know
Authenticity is important for brands – 88%
Consumers buy based on trust – 46%
Color matters for brand recognition – 80%
First impressions matter for your brand – 0.05 seconds
Importance of brand consistency – 33%
Your brand needs to be transparent – 66%
Consumers want brands to be vocal about social issues – 64%
Customer service helps brands to stand out from the crowd – 73%
Being meaningful is good for business – 77%
User-generated content is crucial for brands – 79%
Branding Tips
As a business, you should humanize your brand.
You need to provide value to your customers. Your brand can help differentiate your business from competitors.
Your brand shapes your business and how people view it. Many factors shape your brand.
You need to know why branding matters and what your customers think about it.
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