Are you looking for ways to promote successfully your small business? Do you know the top marketing channels you should use in 2022?

These days marketing technologies and the internet are changing.

Small Business: 7 Top Marketing Channels To Use In 2022

So you need to know the right marketing channels to promote and grow your small business.

Here are the top marketing channels to promote your small business in 2022.

1. Email Marketing

Email marketing is an old channel or technique. But email still can reach 3.9 billion people and this number is expected to touch 4.3 billion users in 2023.

This makes email marketing an ideal way to generate leads and conversions for your small business.

Email marketing also delivers the best returns. 73% of marketers ranked email as an excellent marketing channel.

2. Organic Search – SEO

Stats show that 68% of online experiences begin with a search engine.

Whether it’s for research, entertainment, or shopping, a search engine is the first place most people start with.

And then they’ll click one of the top results that show up on the first page of organic search engine results.

So organic search is an effective marketing channel for your small business.

The process of getting listed and improving your website’s presence in organic search engine result pages (SERPs) is known as SEO.

It will involve researching the best keywords you want to rank for, and then optimizing the pages on your website for your selected keywords.

3. Mobile Devices

Mobile usage is on the rise, and it’s not showing any signs of slowing down. Stats show that 50.88% of online traffic in 2020 came from mobile devices.

There are many ways to capitalize on the mobile trend. The most effective is to create a mobile-responsive website.

These days it’s unprofessional to have an outdated website that it’s not mobile-friendly.

4. Word-of-Mouth Marketing

It’s a common secret that people trust other customers and not brands and marketers. Word-of-mouth is an old but classic method to promote successfully your small business.

Customers will spread the word about a brand, only if the brand has truly delighted them.

That’s why 9 out of 10 customers read reviews before buying a product or service.

There’s no shortcut to using this marketing channel for your benefit. You will need to work to ensure a great customer experience.

5. Video Marketing

Video marketing it’s one of the best methods to promote and grow your small business.

When asked how they prefer to learn more about a product or service, 69% of people say that they prefer to watch a video.

You don’t need a big team to start video marketing. You can use a camcorder or even your mobile phone to record videos that answer customer questions, introduce your team, or showcase customer testimonials.

6. Business Blog

A blog is a must-have marketing tool for your small business. With a business blog, you get a dedicated platform to educate current and potential customers on the topics related to your niche.

60% of buyers say that blog posts are valuable and provide useful information at the start of their purchase journey.

A business blog is like a central content hub that attracts prospects, helps you turn visitors into leads, and improves your online presence.

Starting a business blog these days is very easy. All you need is a domain name, hosting, and content management system, the most popular platform is WordPress.

7. Social Media

Stats show that 72% of US adults use at least one social media website.

Social platforms like Facebook, Instagram, Twitter, LinkedIn, or TikTok allow your small business to build rapport with your audience.

When you interact with your customers at the same place where their friends are, your business becomes a part of their network.

Also, social media posts are easy to share and you can increase word-of-mouth opportunities.

It’s better to start with the social media platforms where your target customers are the most active and work on building an active presence.

Last Tip

Each marketing channel is unique, with its strengths and weaknesses. (But that’s business!)

Attention! the most common mistake small business owners make is trying to focus on every channel available.

Pick only two or three channels at a time that seem the best fit for your small business and customers.

Use analytics and key metrics to measure the performance for each channel. Then you can increase investment in high-performing channels and boost ROI.

P.S.

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