These days technology is changing fast. But many small business owners have no idea how to leverage the new technology to grow their businesses. They need to learn about new technologies and tools to improve their business and increase profits.
Small Business: Tech Tools to Grow Your Business
Here are some new technology tools that you can use to grow your small business.
- Automation Sales and Tools (AI)
The technology that has the biggest impact on businesses these days is automation. This tech has been driven by artificial intelligence (AI).
A useful innovation is the customer relationship management (CRM) software. CRM programs can automatically keep track of the relationships between a business and customers.
Automated sales systems can then use that information to help tailor marketing campaigns. They can even get plans on autopilot by sending texts and emails to customers.
Email marketing campaigns continue to have a massive return on investment (ROI). So figure out what kinds of automated tools can be used to boost your sales email strategy.
- Business Analytics
The same computer systems that are automating sales are also can help businesses to improve their marketing strategies. Business analytics is about using statistics of a business’ past and current performance to improve the marketing strategy.
Data analytics these days are using power algorithms with the help of AI technology. This software can’t replace humans but it can help the decision-making process and creation of new strategies.
- Cyber Security
Stats show that 30% of data breach victims were small businesses. Also, 56% of those breaches were the product of organized crime. The most important defenses for a small business are antivirus software and firewalls.
Firewalls are very helpful because they filter traffic going to and from your local network. They are vital because malware programs such as viruses and worms are often attached to phony emails which have been crafted to look legitimate by hackers.
You need to use up-to-date programs and solid security protocols to save your business from hackers and spammers.
- Social Media
A big success of the past year (2020) was the amazing expansion of social media. But these new social media platforms are here to stay.
Take Tik Tok, for example. Online content creators can create effective one-minute videos. Also, influencers can reach customers interested in the lifestyle and products that they are promoting.
You can collaborate with vloggers and content makers in your niche to promote your business successfully.
Small business owners, entrepreneurs, and marketers can leverage these new tech tools to improve and grow their businesses.