These days social media presence is a necessity for your small business. If you’re not careful and ignore social media engagement soon you will lose followers and even sales.
Small Business: How To Improve Your Social Media Presence
Many businesses fail to increase their social following or even reach their target audience.
There could be many reasons for that, including poor engagement on social media platforms.
You can improve your social media presence by working smarter, not harder.
Here are some tips you need to know about small businesses and social media presence.
1. Choose the Right Social Media Platforms
Social media has grown exponentially since Facebook went public in 2012.
The advice of most experts is to follow the most popular platforms. But it’s better to know which platforms use your target audience.
Facebook is the largest social media platform. It’s ideal for small businesses that want to generate leads and build relationships. If you’re a beginner then you need to learn how to advertise on Facebook.
The business networking platform can be used by both B2B and B2C companies to build trust, build authority, and engage audiences. Most professionals are using LinkedIn.
Twitter it’s perfect for small businesses. On Twitter, you can find tips, the latest news, announcements, and trendy topics.
Instagram was so successful that Facebook bought it. Behind this success is to stay true to the original purpose of allowing users to post photos and videos from their mobile phones.
TikTok
A phenomenon in the social media world. TikTok has seen rapid growth during the Covid-19 pandemic. It has reached 3 billion installations because of its popularity among influencers and celebrities.
2. Build Relationships
These days people want to know more about you and your business.
Today, many brands are not afraid to talk to their followers. Human presence on social media has become an expectation for many followers.
Showing the human side of your brand means showing the faces behind your social flows. Personalization with your followers will help you build a much-needed connection.
However, 100 followers who regularly interact with you and your content are more valuable than 10,000 followers who ignore you.
The beauty of social media is that you can instantly build relationships with your followers.
3. Social Media Plan and Strategy
Social media can be a real challenge. Start planning: create a strategy and write it down. You can use software to automate.
Goals
Develop a social media strategy that matches your goals. Don’t just jump on social media without a specific reason and goal you’re trying to achieve.
Think about how you can improve brand awareness, lead generation, and sales, and then take action.
Use Tools to Improve Your Strategy
There are several tools and resources to help marketers and small businesses to increase their presence on social media. You can schedule posts throughout the week or month.
Have A-Team
You can create an easy strategy to manage social media if you have a small team. It’s a great way to keep your social media channels active and provide a fun challenge for team members.
Create A Content Calendar
An active community requires more than posts here and there. Create a content calendar that maps what content is posted to when and on which channels, along with a copy on social media.
Final Tips
Communication is important for social media. So it’s vital to create meaningful and authentic relationships with your customers.
As a small business owner, you need to show that you listen to your customers. Statistics show that 35% of consumers would contact the company via social media rather than by phone.
With social media, you can build intimate and trustworthy conversations.
Pro-Tip
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