SEO or Search Engine Optimisation is a great way to boost your business and achieve higher rankings. If you want to achieve great results with SEO you have to stay up to date with the latest trends and algorithms. Here are a few SEO tips that you can use to boost your business in 2018.
You have to ensure that your website meets all the requirements of the top search engines, such as fast to load pages, easy navigation, and mobile-friendly website. These are important factors you need to know.
Also, you need to start focusing on voice search. The new trend. More and more people are relying on their smartphones and tablets than ever before to carry out searches for products and services that they need. Now we have “Siri” and other voice search options on the smartphones that enable clients to carry out online searches without having to touch the keypad.
The statistics show that twenty-five percent of all US Google Users will rely on voice search in the coming twelve months. This includes a percentage of your own target audience.
Social media is an absolute must to any company that wishes to succeed in 2018. In addition to having excellent and affordable web development and keeping your website updated and easy to use and navigate, you also want to ensure you have social media accounts to help you reach your audience with confidence.
The majority of people these days has at least one social media account and the trend for social media is going to see it continue to grow and a boom in the coming years, something every company wants to be a part of.
You have to ensure that all the content you publish online is relevant and quality content. The quality of your content, the relevance and the information you provide is all relevant to your ongoing online success.
Web development and social media are just small parts of what is really involved and you want to ensure you add value to your client’s experience when they visit your website, your blog or even your social media pages.
Mobile marketing is going to continue to grow in 2018, so it’s definitely worthwhile ensuring that your website is mobile friendly. Google loves the mobile-friendly websites.
Social Media Marketing and SEO
Social media has the potential to bring about dramatic improvements in your SEO efforts. However, it is important to understand how activities on social channels can have an impact on your ranking. Search engines use links shared on Facebook, YouTube, Twitter, Pinterest, Instagram, etc. as ranking signal. One important thing to consider at this point is that social media is not a direct ranking factor.
Social media is a great way of sharing and obtaining information. People love to consume interesting content on social media. If you create amazing content and share it on relevant social platforms, it is likely to get popular. Here are 3 of the ways social media can help you with your SEO efforts:
1. Create Quality Content
First of all, you must create and post shareable and engaging content on platforms relevant to your industry. The more share you generate on social media, the more likely that people will see your content and link to it. Which means you need to focus on creating high-quality content and sharing it on Facebook, Pinterest, Twitter, etc. to get links from other websites.
2. Reach Your Audience
In today’s competitive environment, it is crucial to not only produce great products but also market them in an effective manner. As a business manager, you must stay proactive and reach your audience wherever they are in the world.
You can’t find a better place than Facebook where you can have the chance to connect with 2 billion active users. Build your audience through social media marketing and earn customers trust.
Social media helps you promote your brand and get it in front of potential customers who wouldn’t have otherwise found you. Once you earn more share of clicks in Google from a rapidly growing audience, you will be ranked higher.
3. YouTube
We know YouTube is the second most-searched search engine where people can find plenty of incredible content and solutions to their problems. If used properly, YouTube marketing can have a positive impact on your SEO performance.
If you create enticing content to promote your brand, it can leads to more links, just like Facebook. Videos can rank organically in search. The best technique is to create how-to videos that can help your audience solve problems.
Google+ is also a very useful platform where posts are ranked almost instantly. People who are logged in to Google+ receive personalized Google results.
You have to create an effective social media marketing strategy while focus on creating great content. This way you will boost your business and your success.
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