Finding the right SEO partner can be pretty difficult if you don’t have the right knowledge about SEO (search engine optimization). Here are some SEO tips you need to know about how to find a successful SEO partner.

Search On Local Review Sites

Try searching for the SEO provider on local review sites like Google My Business and Yelp. Check their average rating, and read a few of their reviews to discover how effective they are.

Case Studies

Ask to see a case study from one of their previous clients. Case studies serve as a great benchmark of what great results can look like for a specific service.

Attention. Many marketers always want to highlight the outliers, so it should be noted that the results shown in the case study aren’t likely to reflect the actual metrics that you can expect to see if you were to work with the firm.

While many reputable SEO providers will provide transparent communications, some will not. Work with SEO companies who are comfortable with showing you what they’re working on.

Reporting and Relationships

Most reputable SEO providers will provide some form of reporting for ongoing relationships. You should also ask about the primary metrics that their company reports on.

Good SEO firms will report on metrics like backlink count, target keyword rankings, and organic traffic improvements.

Find an SEO Specialist

Speaking with a company’s SEO specialist will give the best feel for the quality of their work. Few companies will include an SEO in the sales process, but it doesn’t hurt to ask if you can speak to one of them.

Learn About Link Building

The number one factor for search rankings is the number of reputable websites that link to you. Getting reputable websites to link to you is the best way to improve your search rankings.

Link building is the fastest way to drive ROI and should be the priority for your SEO strategy.

Important Tip

SEO is changing pretty fast. You need to know these changes and how to create a successful SEO strategy to grow your business.

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