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If you manage your website with SEO tools you can literally have as many leads as you want from your website. So, all you have to do is make sure that the website convert viewers to customers. Then make sure you’ve got the right amount of targeted traffic arriving to your website. Next is how to get the traffic to your website through Search Engine Optimization or SEO.
Here is a list of the best tools and some of the top issues for SEO. Most of these tools are either free, or can be tried for free before buying
Most search engines are looking at your site to find relevant search words.
How do they determine relevancy? Although every search engine has slightly different rules, here are some of the key ideas. Keep in mind, they could change tomorrow. Search engines are continually changing because just as soon as they determine how to find the relevant search words on your site, someone finds a way around their rules. Then search engines change the rules again.
The search engines now are very smart and their algorithms update and changing very often. So you have to read the news everyday about search engines updates.
A key word usually has to show up in each of the following areas of your site, with a density that falls within a range that search engine would like to see. They also like to see the words at a certain position in that area, usually at or near the beginning of these areas:
Areas search engines look at:
1) Meta tags (title, description, and keywords)
2) Body text of the site
3) Headlines
4) Alternate text behind the graphics
5) Links, and link text
How do you choose the right keywords?
Here’s a big warning: Consider what people are looking for, not who you are or what your product is.
• The more people in the world looking for “small business help” or “business help” than could possibly be looking for your name. Those who looking for your company name are those that you have probably met personally and sent them to your site. That’s a small number, in comparison to the number of companies on the internet looking for help and don’t have any idea who you are.
Here are some tools to find the right keywords.
1) http://inventory.overture.com
Enter a keyword, and Overture will return the number of times that keyword was searched for in the last month. It will also show you other variances of that same keyword and the number of searches for each variance.
This is a VERY useful tool to use before sending out any kind of marketing. Find what people are looking for and then make sure those words show up in your marketing campaign, AND in your website.
2) http://www.wordtracker.com
This one contains a thesaurus as well, so it will show lots of other ways people have been searching for the keywords you’ve typed in.
This tool also has a way of measuring the RIGHT keyword that is even better than Overture for Search engine optimization.
Overture reports the number of searches last month for that keyword, so you can find the words that have the greatest number of searches.
However, Wordtracker, reports the greatest number of searches for the words with the LEAST competition.
When you are doing SEO it won’t do you any good to go after the words that have been searched for the most if there are millions of competing sites. It’s just not likely that you COULD get a page 1 ranking among millions of sites.
Wordtracker helps you find words that have been searched for ENOUGH to give you traffic, but at the same time have the least competition. They provide their own proprietary ranking that finds the best search words that you are likely to get a search engine position for.
Just make sure that the words you end up with from that search actually are words that someone would be looking for to find you.
Here are some other useful tools.
Tools that help you Learn Search Engine optimization while guiding you through the process.
Internet Business Promoter will provide not only an analysis of many of the search engine sensitive stats, but will give you almost a step-by-step how to fix your site.
www.axandra.com
Another similar tool is
http://www.wpgsales.com/
Link Popularity
Search engines tend to give websites that have more external links from other websites pointing at them a higher search engine ranking. Here are a couple of free tools to track your link popularity, and to check your competition as well.
www.checkyourlinkpopularity.com
http://www.marketleap.com
Test these tools read the results and discover how to fix your website and make it better. This way you will achieve success and higher rankings on search engines.
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