Video is a very effective and growing trend in digital marketing. Video content offers many benefits over text-based content, such as being more engaging and memorable. Video is a very important tool for your SEO strategy success.
As you know, Google analyzes many aspects of your website to determine where it will rank for a given Google search. Video content can directly influence some of the most important Google ranking factors.
Here are the benefits of video content for your SEO strategy you need to know.
- Dwell Time – Engage Visitors
Dwell time is the amount of time that a user remains on your page before bouncing back to the search results page.
You can usually increase your dwell time by writing longer content and making it more engaging for the visitor. But the truth is, nothing is better for dwell time than a video.
A video immediately captures a user’s attention and keeps them engaged for the duration of the video.
You can notice improvements in dwell time that go beyond just the length of the video. A study performed by Wistia discovered that users spent over twice as much time on pages with video content than on pages without.
Google will place your website higher on the SERPs, earning you more organic traffic!
- High-Quality Pages
If you want your pages to rank on Google, they need to offer valuable, high-quality content by combining a variety of media.
You may already know that pages with longer content will rank better than pages with short content, but why not add videos to further increase the amount of content on your page?
If you limit your webpages to strictly text-based content, you’ll continually be outranked by pages with stronger and more diverse content. Incorporating text, images, and of course, video is a great way to boost your page quality.
A page that is more informative and unique thanks to the inclusion of video content will receive a higher page quality rating by Google. A higher page quality means higher rankings!
- Backlinks
As you provide high-quality content, an increasing number of websites will begin linking to your content. One study found that having both text and video on your webpage can nearly triple the number of backlinks it receives.
When you host your videos on YouTube, Vimeo or other platforms you can place links back to your website in the description. That means with each video you create, you’ll secure yourself a new backlink.
- Create Videos with Educational Content
Your video needs to provide value to your website’s visitors. You need to create your videos with a purpose in mind, whether it is to educate customers about a product, help them solve a problem, etc.
You probably already have content that does this.
Try modeling your videos after popular content from your blog or other pages on your website.
- Embed Videos to Your Website
Embedding your videos is one of the most important aspects of using video content! Embed each video onto a webpage with similar text-based content. This will help relevant webpages rank better in Google.
You’ll want to embed your video content using the embed code from YouTube instead of uploading it directly.
The presence of links between YouTube and your website is what creates all of these benefits!
- Create and Upload Videos Consistently
Any SEO strategy is incomplete without consistent effort! You need to consistently make videos and add them to your website to achieve all of the results that video content can offer.
You need to create a schedule for your video productions.
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