SEO Strategy: Types of Anchor Texts You Need to Know [Infographic]

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SEO Strategy: Types of Anchor Texts You Need to Know [Infographic]

Types of anchor texts you need to know and use.

  1. Basic/generic/un-optimized

Phrases unrelated to content like click here, go here and check this website.
Add no SEO value to your content.
Best used in sites that require zero anchors such as paid and traditional directories, press releases, profile links.

  1. Naked

URL links like https://www.website.com
Easily stand out and interrupt users.
Not optimal.

  1. com

Anchors like com
Shorter and reader friendlier than naked links.
Not optimal.

  1. Exact match/aggressive/

Anchors that use exact match keywords you are trying to rank for.
Popular and effective (risky).
Use them in Google Ads, when guest posting in high domain sites, or when linking to high-value exact match resources.

  1. Partial match

Variations of the exact match keywords.
Can appear more natural than exact match anchors.
Surround them with primary keywords for easy Google crawling.

  1. Diversified/LSI (Latent Semantic Indexing)

Keywords that are semantically related to a topic. Words that people are likely to search for in connection with a keyword.
For example, you have a keyword like shoes you can use LSI keywords like stilettos, boots, or high heels.
Very effective and useful

  1. Long-tail

Three to four-word phrases that are very specific to your product offering
For example, SEO services in Miami
Very effective in targeting specific consumers but have a lower reach.

  1. Branded

Use brand names
Effective for your brand

  1. Blog post title

Use the exact blog post title of the article you want to link to.
Effective for blog posts

Best Tips for better SEO results

  1. Check your current link profile.
  2. Monitor the SEO value of anchor texts.
  3. Remove toxic links, broken links, and fix your over-optimized anchor texts.
  4. Vary your anchor texts.
  5. Use the anchor text in a natural way that adds value and does not distract the reader.
  6. Link to high-quality sites and avoid toxic websites.
  7. Write quality guest posts in high authority blogs.
  8. Follow anchor text strategies from competitors with a page authority as yours.
  9. Avoid mimicking anchor text strategies from high authority domain sites.