![SEO Strategy: Mistakes You Need to Avoid in 2020 [Infographic]](https://blog.red-website-design.co.uk/wp-content/uploads/2019/02/40-Major-SEO-Mistakes-You-Must-Avoid-in-2019.jpg)
With an effective SEO strategy, you help people to discover your business (Website or Blog) pretty fast. You need to provide useful and relevant content to your users, and of course, you need to avoid SEO mistakes in 2020.
These days digital marketers have to optimize their content for voice search, desktop visitors, mobile users, and social media followers.
Here are some common SEO mistakes you need to avoid in 2020
- You Don’t Use Analytics It’s very easy to find the best phrases and keywords that send the most traffic to your website. But don’t forget that traffic is not enough for success. You need to know that there are some more specific keywords you can get more conversions, sales, and money.
You can use analytics tools to measure the conversions of your phrases. So you can list the most converting keywords. This tip will help you to better optimize your website and your content.
- You Have Duplicated Content
Duplicated content means that the same content appears in more than one page (URL) of your website. So search engines can’t decide which content to index.
- You Don’t Use Image Tags
Websites with images look stunning and more engaging. But these images are invisible for search engines. So it’s very important to use image tags.
You need to add alt tags to each image. Also, an image description combined with the caption is very effective for the search engines. It’s important not to fill your alt tags with keywords. Try to use descriptions and keywords.
- You Don’t Have Content Marketing Strategy
It’s important to mix your SEO strategies with content marketing strategies. Just building backlinks, social media marketing, blog, and forum commenting are not enough to achieve higher rankings on search engines.
- Common SEO Keyword Mistakes
When promoting your products, you have to know the words your potential customers would use. The keywords you think are relevant might mean something else for your target audience or be too generic.
If you are a marketer and want to drive targeted traffic to your website, avoid these SEO Keyword Research Mistakes.
a. Ignoring the search engines.
b. Don’t know the users’ needs or pain points.
c. Don’t use long-tail keywords.
- You Use Only One Keyword
When you create content, you have to rank for more than one keyword. It’s very important to find and use relevant and effective keywords if you want to reach and attract more interested people and readers.
- You Don’t Use Long-Tail Keywords
It’s pretty effective to use and grouping long-tail keywords together. With long-tail keywords, you have a great opportunity to generate targeted traffic to your website and higher rankings.
- Not Having an SSL Certificate (HTTPS)
SSL stands for “Secure Sockets Layer”. This is used by websites to secure traffic between browsers and servers. “https” demonstrates the security. If your website’s URL says “http” this means that your website it’s not secure. This affects your ranking negatively because search engines use https as a ranking signal. Remember, search engines and people don’t like insecure websites!
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