![SEO: Rules and Tips to Success in 2020 [Infographic]](https://blog.red-website-design.co.uk/wp-content/uploads/2019/02/10-SEO-Rules-You-Should-Never-Break-for-Website-Success-in-2019.jpg)
Search engine optimization (SEO) is a technical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to attract more free organic traffic to a site.
Google algorithms reward sites with high-quality content and effective web marketing techniques with high rankings. Important! Avoid black-hat techniques.
These rules are not ‘laws’, but ‘guidelines’, for higher rankings in Google.
You need to know how search engines like Google generate their natural SERPs to satisfy users’ informational and transactional keyword queries.
Ranking high in Google is very important for all businesses. It’s ‘free advertising’ on the biggest search engine!
You can generate highly targeted traffic just by improving your website and optimizing your content to be relevant for online people who looking for your business, product, or service.
Effective SEO Rules for Your Website:
Create high-quality, unique content
Register your website with Google Search Console
Have a responsive design
Don’t block search engines crawling your site in robots.txt or metatags
Don’t confuse or annoy your visitors
Do not use copied content
Use a simple navigation system on your website
Share your content on social media networks
Get backlinks from real websites with real domain trust and authority
Do not build unnatural links to your site
Effective Keywords Tips You Need To Know
include your keyword phrase at least once in the Page Title Element
avoid adding irrelevant keywords
include your keyword phrase at least once in the Main Content on the page
optimize your meta description to have a clickable useful SERP snippet
ensure fast delivery of web pages on mobile and desktop
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