First, you need to optimize your website. So Google can understand that your website is informative and valuable. This is SEO (search engine optimization).

It’s very simple. You need to create an informative website and an effective SEO strategy to increase your rankings on Google in 2020.

Here are some tips you need to know about SEO and rankings on Google.

1. keyword Research to Improve Your Rankings

Keyword research is the first, important step in SEO success. You need to figure out which keywords you want to rank for (targeted keywords). Also, you need to analyze the search volume and competition of those keywords.

This will help you estimate the keyword popularity and how difficult it would be to rank. Many tools can help you to get useful data on every given keyword. Some tools are free like Google’s Keyword Planner and Ubersuggest.

2. Optimize Your Headings – Headlines

Headings are important for organizing your pages of the website. They give structure to your content and help both users and Google to understand the content of your website.

3. Use Outbound Links

Outbound links are a pretty effective way to get more attention to your website. Start creating outbound links to each of your articles and make sure that the links are relevant enough to your content and from authentic and high-quality sources that help to rank your website.

4. Use Targeted Keywords in Page URLs

Customize the URL of every page on your website. Each URL should be easy to read. Add your target keyword in the page URL to describe what the page is about and have a self-explanatory URL. This will help both users and Google.

5. Use Attractive Title Tags and Meta Descriptions

Title tags and meta descriptions appear in the search results. Their role is to convince searchers to click through to your website.

Make sure your title tag is very catchy and attractive. It should grab the searcher’s attention pretty fast. A good strategy is to put your target keyword at the beginning of the title so that it appears more relevant.

Meta descriptions don’t directly contribute to your rankings, but they help your titles to get more clicks. So, make sure you describe what your page is about. So give a good reason for users to open your page.

6. Image Optimization

Using high-quality images on your page improves your content and user experience. Google cannot read and understand images. So you need to give information about your image and google can understand the image.

Optimizing your image alt text will help search engines understand what’s on your image. Google reads your image alt tags, and if they find your images relevant and connected to your target keyword, that will help your website to rank higher.

7. UX, Speed, and Secure Website

Google always prefer websites with excellent user experience. That’s why you need to optimize your page to make it fast, responsive, and secure so that your user feel good after visiting your website.

Stats show that 45% of visitors will leave websites if the page takes longer than 3 seconds to load. Also, 80% of those visitors won’t return to that website.

There are free tools like Google’s Page Speed Insight, GTmetrix, and Pingdom to check the speed of the website and pages on desktop and mobile.

If you find your speed very low then You should upgrade your hosting plan and choose the best web hosting plan which provides you high speed and good performance.

Also, you need to create a mobile-friendly website.

People are using mobile devices more than desktop to browse the internet and the daily internet engagement is more on mobile than desktop. So your website should be mobile-friendly.

Make Your Site Secure with HTTPS

Security is another one of Google’s ranking priorities. People prefer to visit websites that are marked with https security signals because security is a big concern in today’s online world.

You need to make sure your website is secure with an HTTPS connection. This way you increase the trust and credibility of your website.

8. Help Google Find and Index Your Website

Google Search Console is another free tool from Google.

You can use Google Search Console (GSC) to analyze search traffic data, fix crawling/indexing errors, track and improve performance, etc.

Once Google’s bots crawl your website, you can monitor the indexing status of your new site and watch for any errors if it shows in the dashboard of GSC.

GSC also helps you index and rank new pages faster. When you create a new page or make changes to existing pages, you can directly request indexing to get it on Google search console as soon as possible.

9. Use High-Quality Backlinks

Remember the backlinks should be high-quality backlinks otherwise, they will affect negatively your website’s ranking.

Link building is the most important SEO strategy. Without any high-quality backlinks, your website won’t rank for competitive keywords.

The websites with valuable and relevant backlinks will rank over the rest sites.

10. Use Infographics to Get Quality Backlinks and Rankings (Pretty Effective Tip)

You can create infographics and publish them on other high ranking websites. You can create informative articles and transform into a visual asset for your website. That means informative graphics combined with unique content.

11. Know Google’s Algorithm Update

Google updates its algorithm pretty often and makes many changes. If you want to keep your website’s ranking high you need to know the latest algorithm updates. A Pretty important tip to achieve higher rankings.

Ranking your website on Google is a long-term strategy. It takes time to get results, but it brings you high-quality organic (free) traffic for years to come.

With the right SEO strategy, your website will start ranking in Google’s search results.

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