Coronavirus (Covid-19) has increased internet usage but also, it has low-down search traffic to business websites. So you need to know effective SEO tips and useful techniques to increase the traffic to your small business website.
COVID-19 and Search Traffic
Many marketers and experts said that SEO is very important right now because internet use is very high. But don’t forget that “internet use” does not refer exclusively to online search.
It includes many activities such as virtual meetings, gaming, video, movie streaming, mobile apps, social media, and many more.
Search volume has increased but with a focus on health, news, and other highly relevant topics. As a result, this has caused a decline in traffic to business websites.
Why SEO is very important during COVID-19
While there has been a lot of misinformation online, you need to know why SEO is very important for your small business. Here are some effective tips.
- COVID-19 is Trending
Yes, coronavirus will have long-term repercussions, but it will not be at the forefront of search forever. Evergreen questions your customers have, on the other hand, will remain relevant long after the outbreak is over.
This is not to minimize COVID-19: It is still a major topic, a serious issue, a pandemic, and an ongoing event. It is simply a reality that, over time, it will subside.
- Evergreen, High-Quality, Content is The King!
It’s okay to write about trending topics, but these pages will naturally decline in traffic over time. They also are less likely to rank in the first place, since leading brands and high authority websites will dominate page one on search engines.
High-quality content on evergreen topics within your niche, will stay relevant and generate traffic over time. There is never a bad time to publish content on evergreen topics.
- SEO is not Only About Traffic
The purpose of SEO is not simply to increase website traffic but to increase qualified (Targeted) traffic. This means that visitors who are finding your website are most likely very interested in what you have to offer.
SEO can help you to reach highly qualified leads for your business.
- SEO Is A Long-Term Process
SEO is about gaining trust from search engines, and the only way to achieve this is slowly, over time trying. Higher rankings from SEO don’t typically happen until three or more months down the line anyway.
Why SEO is Very Important for Small Business During COVID-19
Local Search is Crucial
Local SEO tactics will help you to appear in your local market.
You need to optimize your business to get found because you can direct people to your online products or services. Many people are searching first on their local market and then are searching elsewhere.
SEO can help you to build trust
Website visitors don’t often become customers immediately; it takes a little time. The informative, useful blog posts you publish as a part of your SEO strategy will build trust with your visitors.
Many people start looking up businesses near them. So they prefer the ones they’ve seen a few or many times over the past few months.
Stats show that companies that publish 16 or more blog posts per month generate 4.5X more leads and sales than those that publish four posts (or less).
SEO is free
One of the great advantages of SEO is that it is free. But it takes some time to understand it, then produce content, and then stay on top of it.
Useful SEO Tips
Write and stockpile high-quality, evergreen blog posts
Target both coronavirus-related search terms and unrelated search terms
Conduct a local listing audit
Create or update your Google My Business listing.
Get featured in a local media article with a backlink to your site
An effective SEO strategy can help you to become more visible (Even Famous) on search engines. But don’t forget that you need to work hard. The times are pretty tough and you need to stay focused and Never Give Up!
A Useful e-book for You
Work-At-Home Secrets & Scams is a digital workbook to help you figure out what home-based business opportunities are available, and includes exercises and additional resources to help you create your home-based side income. https://www.bestprofitsonline.com/myblog/buzz