Search engine optimization (SEO) is very important for your marketing strategy. But search engine algorithms are changing pretty often. So you need to know the newest best tips and hacks.

If you are not ranking for the keywords that are important to your business, you’re gonna lose sales and customers. Here are some effective hacks you need to know about how to improve your SEO strategy.

1. Content Hacks

Evergreen – it’s important to your audience over time

Relevant – it’s very useful to your audience’s needs

Comprehensive – it’s an informative source on the topics that your audience need to know

Up to date – it’s regularly updated as new information becomes available

2. Use a Keyword Research Tool

Use a keyword research tool like Keyword Tool, KWFinder, Ubersuggest, etc. You probably already rank for some keywords but you need to check out Google Search Console as well.

You can find popular long-tail phrases (keywords) from Google Suggest (autocomplete) that are related to those keywords. Take those phrases and rework your pages with related content that aren’t ranking with those keywords.

Modify your content so that those long-tail phrases fit into it naturally. It should flow well and make sense.

3. Increase Your Brand Value

Increasing your brand value is a good way to boost SEO. Google ranks websites with strong brand query higher than those without them.

The more that people type your company or website name into Google or into the URL bar or who click on links to your website, the higher you’ll rank. To boost this effect, start capturing email addresses. Build your email list.

Then, use your email list and your social media channels to promote any content you create. Let people know that you release great content regularly so they have a reason to come back.

It takes time, but you’ll improve not just your SEO, but your overall business performance as well.

4. Use Free SEO Tools and SEO Plugins (WordPress)

This SEO growth hack may sound pretty obvious, but many startup entrepreneurs ignore free SEO tools. So, take advantage of these incredible free SEO hacking tools. Save time and money.

Here are some of the most trusted free SEO tools:

Google Keyword Planner – use this to research for your keywords

Google Analytics – use this to discover which web pages are performing well and which ones are not.

Google Webmaster Tool – use this to get valuable information for your search marketing efforts.

Google Search Console – use this to improve, and monitor your presence in the Google search result.

SEMRush – this allows you to monitor your website as well as your competitor’s site.

Yoast SEO – this serves as an all-in-one SEO suite for WordPress websites.

SEO Analyzer Tool – this lets you compare your site’s SEO efforts to your top 3 competitors.

Important Tip: use Google tools because Google is the leading search engine in the online world. Google has almost every piece of information you need to optimize your website.

5. SSL Certificate for Your Website

Secure Sockets Layer (SSL) certificates can encrypt data or important information of your customers who use your website. You can tell a website has an SSL certificate if the URL has HTTPS instead of HTTP.

Google prefers to index websites with HTTPS than those that are not yet secured. Most importantly, your SSL certificate can help your website rank higher than those that don’t have it.

An SSL certificate for your website is one of the easiest SEO hacks you can perform.

6. Use Rich Snippets

It’s very important to use rich snippets – this SEO hack will make your listings look unique and informative. The snippet quickly shows product information, reviews, and image.

Most importantly, rich snippets help you boost your website’s click-through rate by adding a structured data markup to your site’s HTML – this helps the search engines understand your website better, thereby indexing your web pages better, and ranking you higher in the search result pages.

7. Use Accelerated Mobile Pages (AMP)

One of the most useful SEO hacks that usually gets ignored is the Accelerated Mobile Pages (AMP) – a coding standard for publishers to make web pages look stripped down and simple on your mobile devices.

It is essential to implement AMP on your website to give mobile users a great user experience when they visit your site – the primary goal of AMP is to make your web pages load quickly on mobile devices.

Also, Google loves mobile-friendly websites and you will achieve higher rankings.

Make your research and you will find more SEO hacks. Then decide what’s works best for your SEO strategy.

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