Successful marketers are business owners who have recognized the importance of SEO. It’s no secret that your website needs to improve its search engine ranking. Also, without a successful SEO strategy. you can not achieve the first page on Google!
What is SEO?
The acronym stands for “search engine optimization.” Essentially, it’s the practice of driving organic search traffic to a website. The keyword here is organic, meaning you’re not paying for a top position through PPC campaigns.
More traffic, more conversions, more money. Very simple but Important! That’s why SEO is a crucial component of every website on the planet.
SEO is like anything else in this world. Without practice, training, or some type of education, it’s going to be difficult to master.
Fortunately, the digital era has made it possible for you to learn SEO on your own with the help of online courses.
Why You Need SEO Certification?
SEO courses and guides are great for anyone. It doesn’t matter if you’re an SEO beginner, have years of experience, or fall somewhere in-between; SEO certifications are for everyone.
SEO courses are well worth the investment. In some cases, the only investment will be your time. There are plenty of free SEO courses online.
Some courses you’ll need to pay for. But again, it’s still worth the investment.
Important Tip. SEO is a high-demand skill. Even if you don’t have your own website, any marketer, entrepreneur, or freelancer can make money by charging websites for SEO services. A very profitable option!
Best SEO Courses – Where You Can Find Them
Now that you understand the importance of professional SEO training, it’s time to see where you can find them.
- SEMrush Academy (Free)
SEMrush is a big player in the world of SEO. This company sells software for online visibility and digital marketing.
SEMrush has been around since 2008. The company started as an SEO tool and browser extension before diving into the SaaS model.
The SEMrush Academy offers some of the best SEO courses online.
These courses cover things like:
SEO toolkits
Site audits
Keyword research
Competitive analysis
On-page and technical SEO
Link building
SEO fundamentals
SEMrush Academy teaches SEO with a series of video tutorials and lessons.
SEMrush Academy also has courses and exams on social media marketing, content marketing, affiliate programs, and PPC.
The best part? All courses and exams offered by SEMrush are 100% free, including the certifications.
- Udemy (Paid)
With more than 100,000 online courses, Udemy is one of the most popular platforms for learning something new. Online training is their specialty.
Each course has ratings and reviews, so you can see what others have to say about their experience. It also tells you exactly how many other people have enrolled to date.
Some of Udemy’s most popular SEO courses include:
SEO for WordPress
SEO for local businesses
Keyword research
Site audits
Link building
The more advanced courses will tell you if you need to have any prior experience with certain components of SEO before you get started. So make sure you’re taking courses that align with your skill level.
Courses start at $10.99 and can be accessed on your mobile device as well.
When you buy a course from Udemy, you have full lifetime access to it, and you’ll also receive a certificate of completion.
Udemy also specializes in courses for teams. If you want training for five or more people, check out Udemy for Business. This is a great choice for those of you who run an agency. You can get your entire team certified at the same time.
- HubSpot Academy (Free)
HubSpot is another well-known company in the digital marketing industry. They offer marketing and sales CRM software to businesses.
In addition to their great products, services, reputation, and blogs, HubSpot also has an academy offering educational tools for various subjects.
While HubSpot doesn’t have a large variety of SEO courses, they have one course that covers several components of SEO.
The lessons are broken down into the following categories:
Finding the SEO strategy that fits your business
Scaling your backlink strategy
SEO for blogging
Guest blogging
By completing the lessons, you’ll be able to evaluate and improve your website’s SEO with a new perspective from experts who know how to rank on Google.
Overall, it’s a free course from an industry leader that will take less than two hours of your time.
- The Blueprint Training (Paid)
Blueprint SEO Training has 13 SEO courses (4 are free). These courses are designed for agencies.
Courses range anywhere from $99 to $999, with average price point right in the middle of those two numbers.
They offer SEO training for things like:
Agency sales
Content audit
On-page SEO
Competitive analysis
Link acquisition
Keyword research
Technical SEO
Since the course is made for agencies, it also includes helpful educational guides on agency staffing, client onboarding, and project management.
Take a look at these courses and decide which is the best for you and your business. Important! Don’t forget Knowledge is Power!
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