These days every Search Engine Optimization (SEO) expert knows that what worked in the past, doesn’t will work in the future. Google’s algorithms are changing pretty fast. So it is necessary to optimize your business’s website to keep it relevant and effective.
Here are some common SEO mistakes to avoid in 2021. Discover how to improve your SEO strategy.
How To Avoid SEO Mistakes
- Slow Page Speed
If your website takes too long to load, users will navigate away. But, that’s not the only reason why your business’s website needs to load quickly.
Google has added page speed to the list of factors that affects SEO ranking. Several tips can be used to speed up your site. These techniques include optimizing the images, design elements on your site, fixing any page redirects, fixing broken links, etc.
Speeding up your business’s website will improve your SEO ranking and also will increase your website traffic.
- Duplicate Content
Duplicate Content means that there is similar or identical content on multiple pages of your business’s website. Your site will not necessarily be penalized if it contains duplicate content, but it can lower your SEO ranking.
Google wants to show the most relevant results related to a user’s search. And when multiple webpages show duplicate content, Google will only choose to show the result they deem most relevant. You need to ensure each page of your site has unique content that your target audience will find valuable.
- Content and Keywords
Stuffing keywords into your content is one of the old tricks in the SEO world. But it is no longer a useful tip. keyword stuffing can cause your site to decrease its overall ranking.
The keywords that are flagged by search engines are usually long-tail keywords that repeat too often on a web page. You should write content that is helpful for your readers and they will find it valuable.
When creating website content it is important to remember that you are writing content for both search engines and website visitors. But your visitors are more important than search engines.
- Backlinks
In the past, the number of backlinks was more important for SEO ranking, but not these days. Links that add to the validity of your site is more beneficial than having a long list of links that don’t add much value.
When creating a backlinking strategy for your business website focus on finding the most relevant sites to link back to your site to improve your SEO strategy.
- Pages and Traffic
Logically, if your business website has a lot of web pages, your website will receive tons of traffic. But this is wrong. If you have many pages that lack quality content can bring down the SEO ranking of your website.
When building your business’s website, you should plan out the pages of your site via a sitemap. This will allow you to focus on creating pages with high-quality content instead of creating thousands of pages.
- Mobile Optimization and Responsive Design
In the past, it was a common practice to create multiple versions of your website for different device screen sizes. Now, it is easy and efficient to create a website that is designed responsively.
Responsive design allows you to design only one version of your business’s website and the design will rearrange itself in response to the screen size that is detected. Responsive design is an effective way to ensure your website looks its best on all devices possible.
- Keyword Research
Keyword research is essential if you want to get organic search traffic. If you don’t conduct keyword research before you start writing your article, how will you know if anyone is searching for the topic you are writing about?
You can rank number 1 on Google for a search term, but if no one uses that search term, your article or post will get no organic traffic!
Another keyword research mistake that many bloggers or website owners make is that they targeting search terms that are too competitive. When researching your chosen keyword, make sure you do a Google search on that search term and look at your potential competitors.
If they are all big powerful sites, then it’s probably better to choose a less competitive keyword.
A common mistake many people make with keyword research is that they choosing one keyword to focus on. It is good to have a focus keyword, but you should optimize your article for synonyms of that keyword and secondary keywords too.
- H Tags and Headings
H tags are an important part of good SEO.
You should be using H tags for all your headings. Use H1 only once – for your blog post’s title or article title (make sure it includes your keyword). Use H2 for your main subheadings.
Subheadings are becoming ever more important because of the way we read web pages. (people these days are busy and don’t have time to read your text)
Subheadings (and images, bullets, numbered bullets, and paragraphs) help to break up text and enable readers to find out if your blog post covers what they want to know. It also helps them find exactly what they are looking for quickly and easily.
H tags also help Google to know what questions your blog post or article answers. So Google will show your blog post when searchers type those questions into the search box. (Effective SEO Tip)
- Internal Links and Blog Posts
You must ensure that all your blog posts have internal links pointing TO them. Search engines follow links to index pages and posts, so if a post has no internal links pointing to it, search engines will not find it and index it.
Also, search engines consider the number of internal links pointing to a post when assessing that post’s importance.
- Broken Links
Broken links mean that you have a link on your blog or website that sends your reader to a ‘404 Not Found’ page when they click on it. This might be a 404 on your site or an external website.
Many broken links will drive your blog or website down in search engine rankings.
These days SEO tactics, tips, and design trends are changing frequently. But if your business’s website provides high-quality content and a good user experience your website will achieve higher rankings in search engines.
Avoid common SEO mistakes, improve your SEO strategy, and the future is yours!
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