SEO and Social media marketing when combined the right way creating awesome results and has become the new playground for internet marketers and entrepreneurs. It’s important to use both of them if you want to grow your business effectively.
Many people believe that SEO is dead and the only focus is on social media marketing. It’s true that using social media as a marketing tool it can be very effective and produce plenty of traffic but if you’re running a website then you shouldn’t forget to keep your focus on both these methods in your marketing arsenal.
The big difference is that with social media marketing you can see the results the same day. With SEO you have to wait for days or even months!
Search Engine Rank Pages not Sites
When it comes to SEO (search engine optimization) you need to remember how search engines perform their function. Many people seem to forget that Search Engines rank “pages” and not “sites”. This is the key and is overlooked when we’re busy optimizing our web pages.
Algorithms get updated regularly which is why it is still important to keep a sharp eye on how you optimize individual pages and for which keywords. Social media marketing takes care of building the community side of things whereas SEO is still about analyzing data, metrics, and keywords.
Remember. Different method different approach.
Keywords and Content
People have become smarter in using search engines and social networking sites. People have developed “blocks” and “banner blindness” to most marketing techniques. It’s important to have targeted keyword optimized landing pages, high-quality content and a strong sense of community.
5 Tips for Your Social Media Marketing Strategy
Most businesses are using social media to their advantage. They have developed marketing strategies through it and it actually worked for them!
But there is no magic button and many businesses are not successful on social media. Perhaps they have not a strategy. Or maybe they just joined the social media without an effective plan.
Setting up Facebook and Twitter accounts for online marketing purposes does not simply end there. In fact, it needs a lot of studies, strategic plans and execution to achieve the desired results for your business.
Here are some tips on how to create an effective social media marketing strategy
1. Search and Study
Many businesses instantly jump into social media marketing just because they’ve seen others do it even if they are unprepared for it.
If you really want to succeed on social media, you should study first how it will help you in the long run. You also need to observe how others utilize it and learn from their tactics. From there, you can get ideas that are fitting for your own business.
2. You Need an Action Plan
The moment you have determined what you really want from social media, the next thing you need is to learn how to get it done. The action plan is a necessity for all businesses.
Your business’ future depends on how well you manage your business presently. In any case, the best way for you to start is setting short-term goals perhaps having 3,000 Facebook friends in 3 months’ time or closing at least 5 deals with your Twitter followers next month.
3. Execute your Marketing Strategy
Once you already have a marketing strategy, make sure to properly execute it as soon as possible. A marketing strategy is useless if not performed well. Some skeptics oftentimes hire social media experts to do the job for them. In this case, they are assured that their marketing strategy will be perfectly implemented.
4. The Results
After the implementation of your marketing strategy, study the results. If there’s a positive effect, then it’s definitely worth the investment. But if you are still getting negative feedback, you need to find a solution.
It is really important to know the effects of social media. This is the deciding factor whether to continue this strategy or not.
5. Know the Trends
Social media changes from time to time. Therefore, you must be updated so that you will not be left behind. It is very important that you will go with the flow which means you will upgrade your marketing strategy in line with the latest trends.
You need to be aware of the latest happenings in the cyber world for you to determine if you are still on the right track or not.
It’s not very difficult to create an effective social media marketing strategy but you need to work every day to succeed.
