Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are both effective methods of marketing. But many marketers and businesses often have a dilemma of choosing between the two.

SEO and PPC: Marketing Tips To Grow Your Business

To decide which marketing method is best for your business, you need to know the advantages and disadvantages of each method.

1. SEO

SEO is a long-term strategy. It takes time to rank high in search results, but the results are rewarding. You can get targeted traffic for a long time.

It can help improve brand awareness and authority (when you start ranking higher in search results).

About 85% of marketers say that the effectiveness of SEO is rising.

SEO can bring in about 15 times more clicks than PPC advertising.

With a successful SEO strategy, you can rise high above your competitors.

2. PPC

PPC is a short-term strategy. And the results are almost instant. This is very helpful if you want to increase your sales fast.

You can define your target audience with demographic factors and interests. This will help you to get highly targeted traffic.

The ROI is good too. For every $1.60 invested in Google Ads, you can get $3. This is the reason why 45% of brands plan on increasing their PPC budgets.

Scaling up can be done quickly with higher bid amounts. This can make your ads appear more prominent in search results.

It can help you increase your brand awareness by up to 80%

You can target commercial keywords and direct people to your landing pages.

3. Combination SEO And PPC

An effective search engine marketing strategy uses a combination of SEO and PPC. While SEO helps you rank your website higher in the long term, PPC ads can be helpful when you have flash sales or limited-time promotions.

To decide which one is the best for your business you need to decide your goal. If you want to generate traffic or become an authority in your niche, SEO is the best way. But, if you want to increase conversions for a short duration, PPC is best for you.

The choice also depends on your products or services. If you have a service-oriented company, it might be a good idea to become an authority in your niche through SEO. If you’re selling products, you may benefit more from PPC by directly selling the products through Google Ads.

Also, if you’re in an industry where there are already several established brands, it can take a lot of time to build authority. So PPC ads can help you build brand awareness quicker than SEO.