Link building can benefit your business and your SEO strategy. You need to know that increasing the number of high-quality links pointing at your website can increase your rankings, your traffic, and your sales.

Here are some tips and stats you need to know about SEO and link building benefits for your business.

Build Relationships

Link building means that you need outreach other relevant websites and blogs in your niche or topic. Outreach relates to the promotion of something that you’ve created, such as a piece of content, a video, or an infographic.

A common goal of outreach is to get a link. But also, outreach can help you build long-term relationships with influencers in your niche. So you can grow your business and your brand.

Referral Traffic

A good link from a highly-visited website can increase your traffic and your sales. It’s a very simple technique but pretty effective.

Branding – Authority

Good link building can help you to grow your brand and establish you as an authority in your niche. There are many link building techniques, such as content creation, or video creation, which can show people the expertise of your company.

Value and Links

Before building links, you need something of value to build links to. Often it’s the homepage of your website. Also, you can build links to specialized resources such as a blog post, tool, or infographic.

All link building campaigns must start with something worth linking to. It’s very difficult to build links to webpages without value.

Link Building Stats

Links rank in the top three most important Google ranking factors

45% of SEOs spend time building internal links and external links

36% of SEOs spend more time building external links

15% of SEOs say the first thing a marketer should do when learning SEO is to start building links

48% of large companies consider link building as the most difficult SEO tactic

SEO professionals say that 75% of SEO is off-page, and 25% is from on-page factors

67% of marketers said that link building is the most difficult search engine optimization tactic to do

Content Stats

95% of all blog posts have zero external links

Only 2.4% of articles published on the web generates links from more than one website

Long-form content receives an average of 78% more links than short-form articles

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