Here are some of the top free SEO tools that can boost your organic rankings on Google and can help you to improve your SEO strategy. 
These tools are fast, free, and easy to use. (Some tools have a free and paid option).

SEO: Top Free Tools To Improve Your SEO Strategy

1. Google PageSpeed Insights

You can check the speed and usability of your site on mobile and desktop devices.

You will enter your URL and this tool will test the loading time and performance for your URL on desktop and mobile. It then grades your site’s performance on a score from 0 – 100.

It will tell you how much time it takes to load the site according to different metrics. Also, it suggests areas for improvement.

2. Ahrefs Webmaster Tools

You can run a technical audit of your site

With Ahrefs Webmaster Tools, you can audit your website for many technical SEO issues. The tool also gives suggestions on how to fix them.

After running an audit, it also suggests how you can improve your internal linking, and boost your rankings in search engines.

3. Answer the Public

You can find many keyword ideas based on a single keyword

Enter any relevant keyword, and Answer the Public will provide a huge list of long-tail keywords. Also, it provides common questions asked.

4. Google Analytics

You can find web stats and search insights

The most powerful free analytics tool available. Google Analytics tracks every bit of traffic you can imagine on your website.

You can find where it comes from, which page is receiving it, and so on.

It’s a great tool to track if you’re getting traffic from organic searches.

5. Google Search Console

Website analysis, alerts, and error reports

Google Search Console it’s an awesome free tool. You can use it to check and fix technical issues on your website, see important SEO data like clicks, impressions, average ranking position, and more.

6. Ahrefs’ Backlink Checker

Link analysis. Check your backlinks.

The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL.

Also, the total number of backlinks and referring domains (links from unique sites), Domain Rating (DR), and URL Rating (UR) where applicable.

7. SERPSim

Preview how your web pages will look in Google’s search results

See how your meta title and description will appear in the search results before you even publish your web page. Works for desktop and mobile.

8. Google Trends

Google Trends shows the popular search terms over time. It’s very useful to discover search popularity. What people love to search online. Compare multiple terms to see the relative popularity.

9. XML Sitemaps

Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Search Console and Bing Webmaster Tools.

Last Tip

Also, you can find many other online tools (free and paid). Make your research to find the top tools that you need to improve your SEO strategy, marketing plan, and grow your business.

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