Search Engine Optimization is a very crucial part of digital marketing. Here are 8 SEO tips for an effective marketing strategy. The search engines update their algorithms very often. So you need to update your SEO strategy too.

1. Most of the users click on top 5 search results: According to the latest researches, 75% of the users click on the first 5 search results shown by the search engine. This stat very clearly shows that the higher your website will rank, the more visits it will get.

2. Users don’t usually scroll past page 1: Only a mere 20% of the users are persistent enough to scroll to page 2 of search results. So if your website is on page 2 then you must work on your digital marketing and SEO to achieve higher ranking.

3. Mobile Friendly Keywords: Around 50% of users start their searches on a mobile device. When people use their phone for a search, they tend to use different keywords. Also, when it comes to looking for local business, 88% of the searches are initiated on a mobile device.

4. Websites with more pages attract more traffic: The number of pages on a website plays a direct role in determining the amounts of traffic it generates. It simply reflects the importance of relevant keywords. More pages, more content.

5. The search queries are 4 words or longer: It is a clear fact that short keywords will help you to show up higher in the search results. But at the same time, it is very difficult to ranks those keywords as short keywords are very competitive. So, instead of going for short competitive keywords, you should just use longer ones effectively.

6. Social Media Traffic: The social media traffic is increasing day by day, organic searches are still the way to go. Organic searches account for 41% of the total search which is 3 times the social media traffic. Hence, moving completely to social media platforms to generate traffic is not wise. You need organic traffic for your website.

8. Quality Content: Google adores rich, fresh, and informative content which gives users what they need. Whenever you’re attempting to get a site on the first page of Google, you need to create quality content.

Now you know the 8 SEO tips for an effective marketing strategy. It’s your turn to update your SEO strategy and achieve higher ranking on search engines.