Link building or backlinks is essential for a successful search engine optimization (SEO) strategy. These days, you need to create a high quality linking strategy, if you want to rank higher in search engines.
Backlinks will help search engines rank your content and also will help your website to improve trustworthiness and reliability.
SEO: How to Create a Successful Link Building Strategy
Here are some tips and practices on how to create a successful link building strategy.
- The Skyscraper Technique
The skyscraper technique is a common method for online brands and businesses to promote their expertise through great content and high-quality links. It has some of the basic elements of backlinking, the skyscraper method does things slightly differently.
The technique starts with sourcing a credible and popular content topic from a niche related to yours. The next step is creating and publishing a better article or blog post on that same topic on your website and promoting your content to high-value platforms to achieve backlinking success as the article from which you drew inspiration.
The skyscraper technique might sound simple, but it isn’t. Your content has to stand out and offer real value to your readers if you want to attract quality backlinks.
- Benefits
The skyscraper technique is very effective. By boosting the reputation of your website’s content, it can help grow your ranking in Google’s search results for keywords or phrases related to your niche.
By building high-quality backlinks using the skyscraper method, you can reach interested readers and target audiences that looking for reputable information resources. So you can increase your targeted traffic.
Also, the skyscraper technique can help you to overcome the common blocks of writers. Like what topics to write about and what keywords to choose.
Remember, you’ll have to find articles in your niche that have a strong backlink profile. This research should give you an idea of what to write about and how to create unique and high-quality articles.
The skyscraper technique can help you to increase website traffic through SEO, boost lead generation, and generate sales.
- How to Create a Skyscraper Technique to Build Backlinks
Find a Topic and Relevant Content
First, you’ll need to find content that is successful and then create your content around the same topic. You need to find relevant content with lots of backlinks but you need to create better and high-quality content.
Use Guest Posting
Publishing the article on your blog and waiting for the backlinks to come naturally might take months or even years! It’s better to be proactive by finding guest posting opportunities.
Backlinks aren’t free you need to earn them. If you can build a portfolio of guest posts that link back to the relevant article on your website, you’re already on your way to success.
Every backlink is an upvote that Google and other search engines are using to determine how good your content is and how high your website should rank.
Improve Your Content
Content marketers often don’t like to create new content on topics that have been covered before. But this doesn’t mean to write a completely different article from scratch.
If you already have some ideas or you know new tips you can add them to your old content and create a brand new piece of informative content.
If you like to create a more detailed piece of content, here are some elements you can use to make it more comprehensive and informative:
Lists and steps
Goals and explanations
Examples and use cases
How-to’s and tips
As a savvy marketer, you have to write about topics that you know very well. Also, your articles need to be evergreen and provide value to your readers.
- Use Socia Media
You can also use more channels to improve your content’s reach and visibility. Social media platforms like LinkedIn, Twitter, and Instagram are great for improving reach and promoting your work to a new audience.
- Use Infographics
These days top-ranking websites and others use infographics. You will get more attention with an infographic than with a 2000 word blog post.
You can attract more interested people (traffic) by creating infographics with stunning images. Also, your readers can share your infographic and generate more backlinks to your website or blog.
- Use Press Releases
Writing press releases can help you to earn backlinks. A decent press release can generate some backlinks from high-authority websites.
- Last Tip
The skyscraper technique isn’t a guarantee of backlinking success, but it’s a tested strategy that many marketers are using it.
When done correctly, this technique can double your organic traffic. You can build quality backlinks pretty quickly.
It’s up to you to decide how to build quality backlinks. Search for new tips, techniques, and trends. Don’t forget that the online world and marketing are changing pretty fast.
Search and discover new ways to create a successful link building strategy to grow your business and achieve higher rankings. Take Action Now!
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