As you know Google is changing their search ranking algorithms every year. There are 6 new tips, which would impact your SEO and your marketing strategy in 2018. These tips will help you to create an effective digital marketing strategy for your business.
1. Search Engine Result Page (SERP) Features
SERP feature is any inorganic result shown on a search engine result page such as AdWords, news block, rich snippets, and site ratings. Such features add a visual layer to an existing result. Site links, videos, tweets, shopping results would also get highlighted in search engine result pages.
2. Rich Snippets
Web developers add a data markup to their web page. A rich snippet enhances the search results by adding pictures, ratings, and a website URL. Rich snippets in web pages should include a ‘|’ symbol in it.
Such rich snippets would get more click-through rates.
3. Page Speed
The page speed is very important. Google recommends a page loading speed of 3 sec or less for loading any web page. Google provides a tool – page speed insights, which would help you in optimizing your web page speed.
4. Content Relevance
Search Engines rate your website content using LSI, it scans your website and verifies the content using related terms and keywords. More attention should be paid to write relevant content that matches your topic.
5. Voice Search in Google
On Google people search by spoken words instead of typing in the search box. An SEO strategy must include voice search.
6. Mobile Friendly Sites
Billions of people are using a mobile version of the websites, as it is quite convenient. The mobile site is a search ranking factor; in fact, Google indexes your mobile website before the desktop version of your website.
Responsive web design feature supported by many web development technologies such as bootstrap, which makes your website mobile or tablet friendly.
Best Practices of SEO
On Page Optimization:
On-page SEO is the act of optimizing the pages to rank higher on search engines.
On page, Optimization focuses on the content and structure of a website. It includes:
>> Meta Title
>> Meta Tags
>> Meta Description
>> Navigation of Page
Best Practices of SEO are
The Content
The content for the website must be unique one & not copied from somewhere else. The content must be reliable and useful for the end user. Proper & useful information must be added to avoid confusion as the content is the important part of SEO.
Meta-Title
Meta title of your page gives searchers and web search tools a short representation of your webpage. From an SEO perspective, the principal keyword should be at the very beginning followed by the other relevant keywords. Avoid keyword stuffing in the Meta title tag and keep the relevant keywords.
Meta-Description
Meta description, in short, is a summary of approximately 152 characters about the content of the webpage. The important and relevant points should be mentioned in the description which is informative to the customer.
Interlinking
Internal linking is a best practice to compose your focusing keyword within the anchor text when mentioning a page. Linking important pages helps to get a good amount of authority. Over optimizing the page lessens the authority of the page.
The Headings
<h1> to <h6> represents heading tags in HTML. <h1> tag refers to main heading tag. The <h1> must be unique and should be exactly one on each page. It should contain at least one targeted keyword.
Uniform Resource Locator (URL)
While creating a new URL for the website, see to it that it contains the important keywords. Also, keep the URL short and simple.