Search Engine Optimization (SEO) is the process of optimizing your content and keywords so search engines, like Google or Bing, can find your content when users search keywords of your content.

SEO: Mistakes to Avoid and How to Improve Your SEO Strategy

It’s important that your content pages are optimized because it will help you to increase website traffic, generate leads, and sales.

Here are some SEO mistakes to avoid and how to improve your SEO strategy

1. Don’t Use The Right Keywords

Without the correct keywords, online users cannot find your content. It’s important to do your keyword research and find what keywords people are searching online. Then you can create content relevant to these keywords or key terms.

2. Your Content Isn’t Original (Copy-Paste)

Ensure that the content you publish is quality and original. Publishing borrowed or copy-paste content can get your site marked as spam or downgrade your search results. Google will penalize your website.

3. Don’t Use Title Tags and Meta Tags (Important Tip)

If you don’t fill out the Title Tag and Meta Tag fields, your content link will appear without context when it appears on a search page. You need to make sure your titles and meta tags are clear and straightforward.

4. Don’t Over-Use Keywords

You need to know that times have changed. Now search engines are more smart and sophisticated. They can understand if you over-use keywords. It’s better to focus on a few relevant keywords and use them in your content.

5. Your Website It’s Not Mobile-Friendly

These days is essential to have a mobile-friendly website. If people click on your website from their mobile devices and land on a not mobile-friendly site they’ll go away. Also, search engines love mobile-friendly websites.

6. Google Core Web Vitals (2021 SEO Tip)

2021 is a changing year for SEO. Google will be rolling out three new signals, known as Google Core Web Vitals, that will influence how your website is ranked based on the page experience.

Google Page Experience update, designed to make the search experience easy and more relevant to its users.