SEO still matters. As you know SEO is a very important free tool to achieve higher rankings on search engines. But things have changed. SEO is changing because search engines and technology are changing.
The new search
Many online people don’t use only typed searches. They conduct more and more searches with voice commands. It’s much easier and faster than typing words.
The new engine
YouTube is the second-most popular search engine. Many people first are searching on Youtube to find videos and then searching on Google to find the information they need.
Optimization: it’s very important.
You need to create your content (Optimize) in a way that all search engines will be able to understand it and serve it up when people searching for relevant keywords.
3 Smart SEO Tips
Here are 3 tips that will help you to create an effective SEO strategy
- Listen to your (target) audience
The first tip is to make sure that you know and understand the language of your target audience. So you know what they need or what they searching for.
But what about when people talk about your topic? What about when they ask casual questions?
This is where social media can be a great listening tool. This is where going to meetups and talking to real people in person can be helpful. This is where free audience surveys can provide great insights.
True masters of search engine optimization are masters of listening.
When you know how your target audience talks about your topic, and what kinds of questions they ask, you have the knowledge you need to create titles, subject lines, and body content that will be relevant for a wide variety of different topics.
- Use more search engines, not only Google
Use different search engines where people may be looking for the type of content you create. For example, you can use YouTube. Do you have any videos uploaded to YouTube that answer the kinds of questions that your target audience is searching on YouTube?
If not, get one in there.
The production doesn’t need to be complex. Just take a portion of a blog post and turn it into a video. Use some text and basic imagery that has a voiceover or background music.
Then choose your title wisely and provide a useful description, so that YouTube will know what your video is about and display it in results for relevant searches.
- Your website is search-friendly and mobile-friendly
This tip will help to improve your optimization.
When it comes to any search context (text or voice), and when it comes to any engine that may deliver your website as a result (think Google or Bing, but also social media), you need to make sure the hosting and design infrastructures of your site have all the basic elements in place:
Your site needs to load fast
Your site needs to be mobile-responsive
Your site needs to be safe and secure.
It’s not just about the words on the page. It’s also about every single element of the page that will impact the experience that search engine robots and real-life visitors will have on that page.
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