SEO is one of the best marketing strategies that can help improve your rankings on Google and boosts your site’s traffic.

SEO: 25 Mistakes to Avoid in 2021

However, one of the major reasons why most marketers fail to master this technique is because they don’t know the factors of a successful SEO strategy.

Here are some SEO mistakes to avoid in 2021 and beyond if you want to achieve higher rankings on Google.

1. Slow Page Speed

A slow page speed or a slow download time can affect your rankings. To avoid this, you must fix this problem immediately.

Use Google PageSpeed Insights to test your website’s page loading speed. This tool can test both mobile and desktop versions of your site and provide you with helpful tips to improve your site’s page speed.

2. You Don’t Have A Sitemap

A Sitemap makes your website more accessible to users and search engines. If you don’t have a sitemap you make search engines’ task of indexing web pages hard.

So you need to create an SEO-friendly site structure. Easy navigation for users and search engines, is important.

3. Poor Social Media Presence

These days if you don’t have a great social media presence for your business you are killing your blog or website.

Social media can help you to increase your brand’s visibility on search engines. Also, it’s essential to create a profile for your business on popular social platforms such as Facebook, Twitter, Instagram, or even TikTok.

4. You Don’t Create Informative Content

You need to create informative, quality, and creative content. Your content must attract your target audience and makes them want to share it with their friends on social media.

5. You Don’t Have A Content Marketing Strategy

In SEO, content marketing strategy matters. You need to create quality content that benefits your audience.

Also, a content marketing strategy will boost your site’s traffic and help you to achieve a higher ranking on search engines.

6. You Don’t Have Attractive Headlines

A catchy and attractive headline makes all the difference between your post being clicked on or being completely ignored.

Also, headlines are the text copy that is used on social media. So an uninteresting headline cannot generate traffic or attract your target audience.

7. Keyword Stuffing (Over-Optimization)

Over-optimization of keywords in the content or keyword stuffing leads to poor user experience. Also, it affects your site’s ranking.

So it’s important to avoid stuffing web pages with keywords if you want to achieve higher rankings.

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