SEO 2020: Ranking Factors and Tips You Need to Know [Infographic]

If you want to succeed online, you need to create powerful and effective SEO strategies. SEO is the must-have tool to put your website in front of more people in the search engine result pages (SERPs). You need to achieve higher rankings to attract targeted traffic and sales.

Here are some ranking factors and tips about how to create a successful SEO strategy.

Use Target Keywords

The perfect solution for your SEO strategy is to use target keywords. These keywords are terms related to your business. They may include mentions of your product and services. You can use Google’s Keyword Planner or other keyword tools.

Create an Effective Blog

80% of Internet users read website blogs regularly. If you have a business website, you need to create a blog that allows you to connect better with your target audience. By providing relevant, fresh, and updated content on a blog, you can give your target audience all the information they need about your brand and you can solve any problems they have.

High-quality blog posts also get noticed by the search engines. Don’t forget that search engines love blogs. This can help you reach even more people.

Write Longer Posts

Longer posts rank higher on Google. Quality in-depth blog posts generally contain all the information on a subject matter. Also, the top-ranking pages on Google for many search terms have an average of 1,890 words.

Write Meta Descriptions

A meta description is a summary of the content on a page. You can see it under the link to a page in Google search results. You can write your meta descriptions before publishing a post. If you don’t write a description for your post, Google will use the first 150-160 characters in your article as the summary.

Optimize Your Images

You need to ensure that all your images are optimized to reflect the content of the page. This increases the chances of the image ranking in search and bringing more traffic to your blog post. It’s very easy to optimize your images and achieve more targeted traffic.

Use Long-Tail Keywords

Long-tail keywords are search terms that are conversational but include keywords. For example, “how can I make money online from home” is a long-tail form of the “make money online” keyword.

The main advantage of using long-tail keywords in SEO is that they are not as competitive as the shorter ones. You can increase the chances of your posts ranking higher on Google.

Also, targeting long-tail keywords allows you to create content that is optimized for voice search.

Mobile-Friendly Website

Google loves websites that are optimized for mobile (mobile-friendly) because more and more people are using their mobile devices to search online. Google already runs a mobile-first strategy. You need to ensure that your website is super-fast and responsive on mobile.

Create Visual Content

80% of people prefer to watch an explainer video instead of reading text when looking for information about your brand, products, or services. You need to pay more attention to content that can be consumed visually. Apart from videos, you can also create more infographics.

You can convert some of your best blog posts to videos and infographics that can be published on YouTube and other social platforms. This way you can attract more targeted traffic and also higher rankings.

Social Signals

Social signals affect search engine rankings in the short-term and long-term. Incorporate social media into your SEO strategies. Generating as much buzz as possible around your brand can get you more organic backlinks and reduce your bounce rates.

Important Tip

Avoid black-hat SEO tricks like buying links, using SEO directories, content spamming, and keyword stuffing. They will destroy your fame and your business on the web for both Google and your target audience.

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