The idea of the marketing and sales is to play with the psychology of the consumers.
There are some tricks and secrets to manipulate the mind of the consumers
Mutual exchanging is the first and powerful trick.
You can start with giving something for free to the customer.
if the customer is satisfied with the product, he will buy it for himself from next time.
The next trick is to present something as of high value, like information.
Simply tell them. This information is a big time secret and is not known to anyone at all.
Another example is giving out free sample to the targeted customers.
Use words, which initiate immediate action, like ‘Limited time offer’, ‘Offer ending soon’, and ‘Offer till stocks lasts’ are really motivating.
The customer gets the impression that the offer will end really soon as the products are limited edition and he should go out and buy it at the very first chance.
Tricking the customer in making a commitment is another good tip to increase sales.
The trick is to make the customer to take small steps toward the goal, without realizing about it.
Like when the customer requests for some information, provide them with the relevant information for free and make them fill a form and take contact information from them. This is like committing to get offers and information about products in future.
surveys is another example.
Lottery is another good method.
When a person buys a lottery ticket, he fills his address on the ticket.
This information can be used to contact the customer in future. In the above tricks it’s very vital to not to advertise in the first step.
Only after getting the customer contact information, should send promotional mails.
The great secret is the famous word of mouth advertisement. A classic way to increase your online sales fast