Search engine marketing (SEM) is a pretty effective digital marketing strategy to increase the visibility of your website in search engine results pages (SERPs). Search engine marketing is a paid search advertising.

Search engine marketing is also referred to as paid search or pay per click (PPC).

Many people are researching and shopping for products online. So search engine marketing has become a crucial online marketing strategy to increase your sales and your online profits. Very Simple!

Here are some tips and trends you need to know about search engine marketing in 2020.

1. PPC Automation is The New Trend

Automation of PPC advertising is not new but has grown in popularity in recent years and it will keep growing.

PPC automation can be used to set the best bidding strategies, generate better conversions, perform AD testing, and automatic generation of performance reports.

2. Artificial Intelligence (AI) and Machine Learning (ML) – It’s The Future

The use of Artificial Intelligence (AI) across various sectors has grown and it will generate a huge economic impact. AI will change our business and our lives pretty soon.

Artificial Intelligence, Machine Learning, and Big Data analysis are used to optimizing and improving the SEM campaigns.

3. PPC Campaigns and Voice Search

Many people are using voice-activated smart speakers at home. Stats show that 75% of these people who now own one of these devices are using them daily. By the year 2022, up to 57% of homes in the United States will have a smart speaker.

Businesses and marketers know that many people are making online search queries through voice. So smart digital marketers have a voice search strategy and optimizing their PPC campaigns for Voice Search.

This year (2020), Voice Search is expected to be used in up to 53% of all online searches. This includes consumers who will make use of the voice features in their mobile devices for shopping.

Optimizing PPC advertising for Voice Search also needs a mobile-first strategy, the use of natural language, and question-oriented search semantics.

4. PPC Campaign and Video Search

Video is a very useful and profitable digital marketing tool. Many digital marketers are using video in their SEM campaigns.

In 2019, 80% of online users have watched an online video at least once every week. The use of video for business and consumer use will rise reaching levels of up to 85% by the year 2022.

Stats show that 60% of consumers are more attracted and are more trusting of brands through their video Ads. Many marketers are using online video advertisement formats such as Google’s vertical video Ads.

5. Virtual Reality and PPC Advertising

The popularity of virtual reality technologies has driven many businesses to use these technologies in their marketing campaigns.

Interactive video Ads can provide a more effective advertising experience to online users with the use of VR technologies such as in the case of 360-degree videos.

With these technologies, potential customers can interact with the product virtually, enabling them to try them out or look at options, before they can make a purchase.

6. Alternative SEM Advertising Platforms

There is a growing trend where online users are moving away from the established platforms and get into a more specialized environment that is more suited for what they preferred or have been looking for.

Digital marketers need to go where their targeted customers are going, so it’s pretty wise to know the alternative SEM advertising channels.

Amazon – This platform allows advertisers to market to millions of people using online Ads that featured on the channel and redirect potential users to an external website or landing page

Bing – This search engine is an alternative to Google. It offering paid advertising options to market to more than 11.5 billion searches performed each month

LinkedIn – With 630 million users, digital marketers targeting B2B customers can have better and highly targeted SEM results by using this platform

Quora – It’s a very popular website. You can advertise to the more than 300 million monthly active users

Search Engine Marketing is changing so you need to change your marketing strategies. You need to know the new tips and trends, so you can create effective and profitable campaigns.

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