Content marketing is the use of content to attract your target audience or market and increase sales. SEO writing is creating search engine optimized content so that you capture the attention of search engines on the web. The way you write your content will determine how fast you grab the attention of the search engines thereby affecting your position on search results.

Tips on how to write good SEO content

There are rules on to how you can write your search engine optimized content. It is up to you to keep these rules in mind when writing. If you use these tips you can write a simple and excellent article for your content marketing campaign.

– Keyword

A keyword is a word or a phrase that describes what you are marketing or what your business is all about. The words or phrases you choose as keywords should be placed strategically in your title and throughout your article so that the search engines can grab on to it quickly.

– Picking keywords

To choose ideal keywords, research on the top keywords associated with your business that are popular on search engines such as Google. Select the keywords that you like and most describe your business and then use them strategically in articles.

– Paragraphs and subheadings

Then you must have subheadings and paragraphs in your articles. These make the articles easy to read and also help in keyword placement. An article that flows from start to finish without breaks is tiring for a reader. It’s advisable to break down ideas into sizeable paragraphs with subtitles for easy reading.

– Keyword placement

Once you have the word, then you must be mindful of placement. Ideally, your keywords must feature in the title. Make sure the keyword is in the first paragraph and last paragraph. You should also put the chosen word or phrase in a subtitle or two of your article.

– Avoid keyword stuffing

Ensure that you do not pack your article full of keywords, this is keyword stuffing, and it is not allowed. Your article should have a good flow with the keywords placed in a sensible manner all through.

If you write SEO articles using these tips you are sure to have good rankings on search results which mean to high traffic, sales or popularity for your business.

Online Marketing: How to Promote Your Business

Search Engine Marketing

Search Engine Marketing (SEM) is an internet marketing technique that involves the promotion of websites by increasing their visibility in search engine result pages.

Social Media Marketing

Social Media Marketing is a way to promote your business with the help of social networking sites. It is an unpaid marketing method because it depends upon the quality of the content and the how much the readers share it.

The most common platforms of social media marketing are Facebook, LinkedIn, Twitter, Google+, Pinterest, Instagram, etc. Most of these sites offer a dedicated page for your business that can be used to promote your company, product or service. Furthermore, words of mouth and shares by the users play important role in doing the same.

Mobile Marketing

Mobile Marketing, as it’s obvious from the name, is the form of marketing where cell-phones and mobile devices are the bridge between a company and their clients, where customers are provided with personalized and customized information, offers, or deals about the product or services.

Email Marketing

It is a method of direct marketing where commercial messages are sent to a group of people using e-mails. The emails may be sent to a database of existing or potential customers with a view to promote a service or product or to provide a deal or offer.

Most of the times, companies send out promotional e-mails where a deal is provided for a limited time and the customers get a discount if they avail of the services or products within that period. Sending online newsletters at periodic intervals also brings a sense of loyalty to the existing customers.

Forums

Discussion forums are a great way of advertising yourselves to a group of targeted customers. Online discussion forums/boards are present for almost every topic you can think of, so at this place, you get a group of people that are interested in the same topic, product or services that you are offering.

Video

Written, printed or messaged media are good ways of marketing, but short videos of your services or products are a great way of marketing. Here, people just need to look at your video for a few seconds, or maybe minutes, and understand what they are actually meant to.

The most common platform is YouTube where you can upload your own custom-made videos for free, or opt for paid promotion where very short promotional videos are inserted(by YouTube) between other videos which may already be a bit known to people and thus there are more chances of people seeing the promotional videos.

Online Discounts

Discounts always attract customers, even if they have not much to do with the product. They stop to have a look at what is being offered. Sometimes this paves the way for the person to think deeply and consider availing the deal just because they are getting it at a great price. There are a lot of websites where services/products are offered at discounted rates. Consider visiting Snapdeal, Groupon, Timesdeal and few others.

Affiliate Marketing

Affiliate marketing is always there to promote direct sales of the product or services where a small share of the profit is given to the marketer that promotes sales.

It is a performance-based marketing system and the affiliate gets a percentage of profit for selling or helping in selling an article by applying any of the above listed or his/her own marketing techniques. One of the common ways is to place advertisement links or banners on others’ sites upon their permission.

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