These days push notifications are perhaps the best tool to create successful marketing campaigns and increase your sales.

Push notifications allow businesses to “push” short messages directly to a consumer’s phone instead of sending emails. It’s more effective than emails.

Push Notifications: How to Create Successful Campaigns

Ecommerce businesses are using a lot of push notifications to create profitable marketing campaigns.

Here are some tips you need to know about push notifications and how to create successful marketing campaigns.

1. You can send push notifications to mobile or desktop

Push notifications have started as a marketing method for mobile devices. But a few years later Windows, Safari, and Chrome added push notification capabilities to their browsers.

So you can send push notifications to mobile and desktop devices.

2. You need to ask consumers to opt-in

Only Android devices receive push notifications automatically. So you have to ask users to opt-in and accept your push notifications. It’s the same method you use with emails.

When a user or visitor opens an app or visits a website for the first time you need to ask if they’d like to opt-in.

You can tell consumers about the type of content they will receive from your push notifications. Inform them about discounts, sales, coupons, giveaways, or new announcements and products.

It’s better to allow users to opt-in for specific types of push notifications. So they receive only the content they will be interested in reading. A push notification is useless if it pushes the wrong information to people.

3. Create a Great Copy

A great copy is essential for any marketing campaign. But with push notifications, you have only 40-65 characters to create a message.

So every space and punctuation mark matters. Also, it’s important to have a unique and memorable brand name for your business. If you want your push notification to stand out, you should provide specific information like a big discount or a brand new product.

It’s important to use a call to action and a link to more information.

4. Don’t Over-Send Notifications

Important Tip. Don’t over-send push notifications. Stats show that around 65% of consumers feel overwhelmed by the number of push notifications they receive. So be careful not to overdo it.

Some researchers recommend 3-4 push notifications a week. It’s better to experiment with different volumes of push notifications and track analytics to find the right balance for your user base.

5. Segmentation

Segmentation’s a classic marketing method to improve your conversion rates. You can create different push notification campaigns that target specific behaviors.

Stats show that 55% of consumers converted from a segmented push notification and only 15% converted for broadcast messages.

Also, push notifications are dependent on the send-time. You need to pay attention to time zones and location when you send a push notification.

Last Tip

It’s very easy to reach consumers directly with push notifications. But you need to provide useful and interesting information to your consumers and target audience. Also, you need to reach consumers when the time is right.

Start a new push notification campaign today and create a new marketing strategy to promote your business, products, or even discounts.