Pinterest is growing every day. You can grow your business effectively with Pinterest. Even though 40% of new Pinterest users are men, it’s commonly seen as a female-dominated platform. It’s one of the reasons why you need to create an effective marketing strategy.
Not leveraging Pinterest marketing is a mistake that your business cannot afford to make. Because if you’re ignoring Pinterest while using other social media marketing methods, you’re leaving money on the table.
Pinterest is the fifth most used social media platform with an estimated 700 million visitors a month. The site is visually appealing and it also has a high engagement rate. Making it perfect for businesses that want to reach their target audience and drive targeted traffic back to their site.
In fact, Pinterest only comes second to Facebook in terms of generating social media referral traffic to websites linked from it.
Pinterest Marketing – Pins and Boards
Pinterest is a social media site that is based on the idea of sharing visuals. Users or “pinners”, can organize, share images/videos from around the Internet and search for them as well. Which also makes it one of the biggest search engines for visual content.
Images and videos that users upload are known as pins. Pinners have the option of neatly organizing their pins into virtual bulletin boards, also called pinboards.
Users can customize their boards, which can then be followed by other users.
Now, when it comes to sharing visuals, you have three options:
Manually upload and share visuals along with their links/descriptions
Repin and share visuals that you discover through your feed
Repin and share visuals that you find via search
The best thing about Pinterest is that it allows you to share ideas and inspire others like no other social platform.
Also, since every pinner is busy pinning visuals of their own interest and organizing them, they have no problem with other pinners seeing their activity.
Which makes Pinterest marketing a highly effective way to get the word out about your products/services.
Why You Need Pinterest Marketing
you should know how big Pinterest has become over the years. It has turned out to be the go-to tool for many businesses that want to drive laser targeted traffic back to their site using relevant visuals.
And why not? Pinterest currently has 250 million monthly active users and according to Research, 29% of U.S. adults use Pinterest.
When compared to other social media platforms, Pinterest is definitely on the smaller side. But what makes it an interesting option is the fact that people using the site are actually engaged with it.
Which means you have a higher chance of getting people to click-through to your site from Pinterest, than other sites.
Pinterest users are used to finding interesting products on it. And they’re not new to buying something that they find interesting either through active search or through their feed. Which gives Pinterest marketing an upper hand because of its potential to drive more sales.
3 Effective Tips for Your Pinterest Marketing
Pinterest is a goldmine when it comes to marketing. But finding success with Pinterest marketing goes beyond just having a great profile image and company description. Pinterest marketing is very effective when you have a strategy that resonates with your business goals.
Building a strong presence on Pinterest is only possible when you have the right strategy.
Here are three tips you can tap into the huge opportunity called Pinterest marketing and expand the reach of your business.
1. Build Your Authority
There are a lot of businesses benefiting in multiple ways by leveraging Pinterest marketing. One simple way to use Pinterest is to build and grow your brand authority. Which can help you to attract more prospective buyers to trust your brand and do business with you.
It doesn’t matter what product or service you are selling, you can always use Pinterest to make more people aware of your brand and lead them to buy from you.
The best part is you don’t have to produce all the content yourself when pinning. You can take a mix and match approach by sharing from various other authoritative sources, which helps you showcase your industry knowledge to followers.
The idea is to give your followers an impression that your Pinterest account is THE place to find useful and reliable information about your industry.
2. Grow Your Reach
Every business wants to increase its reach because it can lead to bigger sales numbers. Having a larger size audience is also the key to testing new products and getting targeted feedback.
In order to actually grow your reach the right way, you need to have a marketing strategy plan.
One such strategy is leveraging group boards. The idea is to go out there and connect with popular Pinterest users who have managed to build a big, loyal following. And then collaborate with them so that you can get your content in front of the right audience.
3. Increase Your Traffic
Traffic is what makes a website popular and profitable. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales.
Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.
Pinterest can help you get even more referral traffic than YouTube and LinkedIn, combined.
Find your content appealing and useful enough to share.
Repin your pins to their boards on a consistent basis.
Pinterest users that have been successfully using the platform for marketing know how to pin great visuals. They don’t share images just for their visual appeal, but also because they’re valuable pieces of content that:
Solve a real-world problem and offer an effective solution
Inspire people to take a positive set of actions
Offer something that is worthy or desirable
Pinterest Board and Positive Results
Starting a Pinterest board is a great way to build a following and connect with your prospects. When you’re in the beginning stages of Pinterest marketing, you’ll want to make sure your new boards have good quality pins that are relevant to your audience.
Select Your Keywords
People search on Pinterest just the way they would on Google. So when creating your boards, you need to choose the right keyword for your topics. Start by building a relevant list of keyword phrases that your target audience would be using to search.
Decide Your Content Types
The good thing about Pinterest as a visual platform is it’s not limited to static images. There are a variety of content types that you can add to your boards to stand out from the crowd and deliver value to your followers.
Infographics
Animated GIFs
Videos
Curate Quality Content
If your board is brand new, you want to make sure it is set up to make the strongest impression on your target audience.
So make sure the first 15 to 20 pins on the board are top quality and evergreen. The content of these pins needs to be…
Relevant
Valuable
Useful
The content you pin should compel people to take interest in your boards and eventually follow them. As you move forward, keep curating new and useful content.
Simple Tips to Get Your Pins Noticed
Pinterest it’s a very effective platform for your business but You have to take the needed steps to ensure your pins get more exposure.
Your content on Pinterest has to get noticed by your target audience on Pinterest, whether they’re following you or not. Or else you’ll only be wasting your time with no results.
Optimize for Pinterest Search
Getting found on Pinterest becomes a lot easier when you’ve optimized your presence for search. Because a large majority of active Pinterest users are regularly using search to find pins.
A simple yet effective way to come up with keyword ideas for your description is to type in your root keyword in the Pinterest search box. This should automatically give you list popular keyword suggestions that people are using to search on Pinterest.
However, if you do have the time or have a dedicated individual work on your Pinterest marketing, then you can take your pinning activity to the next level.
As reported by Pinterest content distribution network Ahalogy, pinning up to 25 visuals per day is a highly effective way to increase your Pinterest presence and grow your influence.
Now you know why you need to market your business on Pinterest. Create an effective marketing strategy and take action Now! Don’t forget it’s your business and you need hard work to success. Work every day and never give up!