Pinterest is definitely on the rise. The platform now has 291 million monthly active users. Pinterest has become an essential utility for much of its audience, providing an ever-evolving overview of a range of product and service options, which the platform is looking to capitalize on in order to further boost its business standing.

The best thing about Pinterest is that it allows you to share ideas and inspire others like no other social platform.

Also, since every pinner is busy pinning visuals of their own interest and organizing them, they have no problem with other pinners seeing their activity.
Which makes Pinterest marketing a highly effective way to get the word out about your products/services.

Why You Need Pinterest Marketing

you should know how big Pinterest has become over the years. It has turned out to be the go-to tool for many businesses that want to drive laser targeted traffic back to their site using relevant visuals.

When compared to other social media platforms, Pinterest is definitely on the smaller side. But what makes it an interesting option is the fact that people using the site are actually engaged with it.

Which means you have a higher chance of getting people to click-through to your site from Pinterest, than other sites.

Pinterest users are used to finding interesting products on it. And they’re not new to buying something that they find interesting either through active search or through their feed. Which gives Pinterest marketing an upper hand because of its potential to drive more sales.

3 Effective Tips for Your Pinterest Marketing

Pinterest is a goldmine when it comes to marketing. But finding success with Pinterest marketing goes beyond just having a great profile image and company description. Pinterest marketing is very effective when you have a strategy that resonates with your business goals.

Building a strong presence on Pinterest is only possible when you have the right strategy.

Here are three tips you can tap into the huge opportunity called Pinterest marketing and expand the reach of your business.

1. Build Your Authority

There are a lot of businesses benefiting in multiple ways by leveraging Pinterest marketing. One simple way to use Pinterest is to build and grow your brand authority. Which can help you to attract more prospective buyers to trust your brand and do business with you?

It doesn’t matter what product or service you are selling, you can always use Pinterest to make more people aware of your brand and lead them to buy from you.

The best part is you don’t have to produce all the content yourself when pinning. You can take a mix and match approach by sharing from various other authoritative sources, which helps you showcase your industry knowledge to followers.

The idea is to give your followers an impression that your Pinterest account is THE place to find useful and reliable information about your industry.

2. Grow Your Reach

Every business wants to increase its reach because it can lead to bigger sales numbers. Having a larger size audience is also the key to testing new products and getting targeted feedback.

In order to actually grow your reach the right way, you need to have a marketing strategy plan.

One such strategy is leveraging group boards. The idea is to go out there and connect with popular Pinterest users who have managed to build a big, loyal following. And then collaborate with them so that you can get your content in front of the right audience.

3. Increase Your Traffic

Traffic is what makes a website popular and profitable. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales.

Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.

Pinterest can help you get even more referral traffic than YouTube and LinkedIn, combined.

Find your content appealing and useful enough to share.
Repin your pins to their boards on a consistent basis.
Pinterest users that have been successfully using the platform for marketing know how to pin great visuals. They don’t share images just for their visual appeal, but also because they’re valuable pieces of content that:

Solve a real-world problem and offer an effective solution
Inspire people to take a positive set of actions
Offer something that is worthy or desirable

Pinterest Board and Positive Results

Starting a Pinterest board is a great way to build a following and connect with your prospects. When you’re in the beginning stages of Pinterest marketing, you’ll want to make sure your new boards have good quality pins that are relevant to your audience.

If you’re looking to tap into the rising world of Pins, this infographic might help spark some ideas.

The team from SEMRush recently analyzed the 500 most followed profiles on Pinterest in order to get an idea of what Pinterest influencers are doing, and how they’re succeeding on the platform. The SEMRush team looked at the key topics and subtopics of interest, the number of followers and Pins of the top accounts, and their posting frequencies.

There are some interesting stats you need to know. Start Pinning Today!

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