If you’re not promoting your business on Pinterest you’re missing out on traffic, visitors (traffic) and profits. Pinterest is second only to Facebook as a visual network. Pinterest, with over 200 million active users is a very effective visual bookmarking tool where people look for new and creative ideas.
The idea you bookmark is called a pin, and add pins to different boards that you create so all the information you save is organized, so it’s easy to find later when you want it.
Plus, every pin you post on your Pinterest boards includes a link to your site.
Any business could utilize Pinterest to grow their brand recognition, gain exposure, improve website traffic, social media engagement and generate more sales. Very simple but pretty effective for your business.
Stats About Pinterest You Need To Know
• 93% of Pinners use Pinterest for planning purchases.
• 87% of Pinners have purchased something because of Pinterest.
• 72% of Pinners access Pinterest to determine what to buy offline.
• Over 5% of all referral traffic to websites is from Pinterest.
• Millennials use Pinterest just as much as Instagram.
• The median age of Pinners is 40, but most active Pinners are below 40 years old.
• Approximately 50% of Pinners have a yearly income of $50K.
Why Pinterest is Very Important for Your Business- Visual Search Engine
Pinterest, more than any other social media platform, can be utilized to improve brand recognition and generate more sales.
Pinterest is a powerful visual search engine that can be used through the computer, mobile devices, and any other internet-capable device. What is special about this network is it is an image only network.
Members can create and share their collection of photos and or boards of specific photos on this network.
Each user will be able to create their own boards by adding websites, pictures, and other things that interest them or pertain to their specific business.
Different types of photos will be split up into categories such as healthy vegan recipes, blogging, marketing, fitness, photography, beauty items, fashion, dating, or whatever you like!
Pinterest offers a unique way to market your business because you are promoting everything through rich high-quality photos.
You can be very successful on Pinterest if you use the right combination of keywords matched with awesome photos compelling headlines and designs linked to your website.
New Tip! Pinterest Now Requires PIN TITLES!
Now you need to create pin titles. Make sure to keep SEO and keywords in mind so your titles can help Pinterest distribute your Pin and encourage Pinners to click and visit your site!
The good thing is that if you forget, Pinterest automatically will grab a snippet from your description but it’s best if you choose a distinct, catchy headline. Attractive headlines generate more traffic!
Tips and Tricks
The images all need to have titles, descriptions & hashtags, as well as alt tags to be optimized correctly to stand out against your competitors.
Pin some images and subjects that you like, repin something that someone shares with you, and then follow other companies that are relevant to your niche.
Anytime someone repins an image with a link that you have, it is going to point back to your site for others to see.
And this is great for growing your traffic, building your engagement and boosting your bottom line.
Also, It’s important to make sure that you follow all Group Board Rules.
Interacting. When you see other pins, take the time to comment on them as well. The more comments and engagement, the more likely that a potential customer will see you and come to look at your profile.
Customers on Pinterest will only click on high-quality images and be attracted to headlines that fulfill the information they seek as well.
You need to create pins about your own business, blog and or things relating so that other customers can see your work, and pin it on their boards.
Once you have built up a following on Pinterest, use it to your advantage to get more views and more pins to your boards.
Search engines like Google will notice content that is fresh because it gives out social signals to the search engine.
When you have a strong social media presences on Pinterest, search engines take notice and push your profile higher above others in relevant search terms associated with your profile.
Also, take the time to see how other businesses are promoting themselves on Pinterest and take note of how you can apply the same tips to your business so you can achieve similar results.
Benefits of marketing on Pinterest.
With pins, repins, connections, and comments you make on this site, you will be able to drive more traffic to your business.
More traffic, means more sales, and more sales means more revenue!!
With Pinterest, you can convert someone who is just browsing through pictures into a buyer.
Pinterest allows direct links to sales pages. Putting pictures of your products on the site with a link to where one gets it can make it very simple for a shopper to purchase your item.
You can connect your Pinterest site with your Twitter, Instagram and Facebook accounts so each of your pins will be posted on those networks as well. You can easily do this right through Tailwind.
P.S.
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