Pinterest. A very effective social media website for your marketing strategy. It’s fast-growing and addictive. It’s image-focused, so it’s perfect for advertising your business.
The site is easy to use. You can add Pinterest buttons and widgets to your own website so that your customers can “pin” your images. It’s very simple to use it as part of your marketing strategy.
Here are some tips you need to know
1. Create Boards for Your Products or Services
Check out what other companies are doing. As you click through other companies’ boards, make notes of clever ideas you can use. Use relevant keywords and awesome images to promote your business.
2. Get Social – Interact
Follow others, and pin others’ pins. Others will see your activity in their streams and notifications, and they’ll discover your boards and will follow you. Social media means interaction.
3. Comment on Popular Pins
Pinterest’s “Popular” category consists of pins which are pinned most often and commented on most often. When you comment on pins in this category, more users will see your comments.
Be sincere and specific in your comments. Say what you like about the pin and why, rather than simply “I like it.” Be careful not to over-do the commenting; don’t comment-spam.
4. Promote Your Pinterest Boards
Let your customers know that you’re active on Pinterest, and encourage them to check out your boards, and interact with you.
You can also find your friends on other social media accounts like Twitter, Instagram, and Facebook. To do this, click on your business name on the home page. Choose Find Friends from the drop-down list.
5. Create a Pinterest Marketing Plan
As you create more boards and add pins to those boards, starting promoting individual boards, rather than your entire account.
Create a plan and use Pinterest as a search engine to discover hot topics and interests of your followers.
Pinterest and Business: Easy Tips You Need To Know
Here are some tips and unique qualities of Pinterest you need to know. These qualities have created an amazing environment which supports and strengthens small businesses. They’ve made Pinterest the fastest growing global social network.
How can a group of image collections help your business? You need to understand how this works.
Why Pinterest is very effective
A recent study showed that humans process visuals 66% faster than text. Beautiful visuals of a life we want. Pictures of glamorous, clever, humorous, or simple products or services to improve our life grab our attention and interest. The proof is in the stats.
The traffic flow from social media sites to online storefronts has changed over the last 4 years. In a study of a fashion website, researchers looked at where traffic came from. They looked at how much sales volume was generated from each site, as well.
The analytics showed that the average amount of traffic generated from Facebook visitors to this website produced $85 in consumer spending. The average spending amounts from Pinterest users was $180!!
Pinterest number of unique users grew by 866%. People are attracted to more visual websites. The more we understand about the way humans process information and how it affects spending habits, the more businesses will see the value in Pinterest.
To think, Pinterest was the fastest growing site to ever break past 10 million users. Advertisers are beginning to take this site more seriously.
Pinterest users. About 86% are women. That’s enough to make entrepreneurs pretty happy. They already know that women spend more money on online shopping than men. Also, somewhere between 70-75% of users have a college education.
Generally, the greater one’s education, the more stable the income, and a higher amount of income available. Half of US Pinterest users had an annual income greater than $50k. More than half of Pinterest users have children.
The stats show that 88% of users who pinned something on Pinterest purchased an item they pinned. Also, 49% of users purchased 5 or more products they pinned or repinned.
Obviously, the woman takes her pinning seriously. She doesn’t just like what she sees. She Buys what she likes.
Pinterest: Easy Tips for Your Business
1.) Start a Pinterest Business Account. A business can have a virtual storefront. Images of hot, trending products will make people follow you. Pinterest has a way for businesses to even include the product price for the item pinned.
2.) Create Boards. Your pages are called Boards. On each board are the pins/visuals. Think about how to organize your business on these boards. Think it as a virtual storefront!
3.) Create a board and begin pinning. Pinterest has made it easier to move pins around from one board to another if you don’t like the placement.
4.) Share pins on Facebook, Twitter, and other social media sites. Leverage your entire social network!
5.) Optimize your Pinterest site with SEO.
6.) Add a “pin it” button to your website.
7.) Use high-quality photos. Do your research on photos which are more appealing. The wearable product sells better when displayed on a person rather than just on a surface.
8.) Use visual calls to action. They are more effective
9.) Include a URL on each of your posts to encourage traffic back to your website.
10.) Keywords should be included on the board and on each pin. How else will board or pins be found? Think about the words people will use to find you and include them in your pins.
Include URL links in all of your pins. Have about 200 characters of text with each pin. That typically gains the most numbers of repins. Finally, Tall images are more likely to be repinned. You can use Canva.com (it’s Free) for your images
Remember, start small, with just one Board and a few pins. Soon, you’ll increase traffic and sales.
