The Pinterest is the fastest growing global social network. It’s a very effective tool to promote your business. Many businesses and entrepreneurs know that and use the Pinterest to market their products or services.
Pinterest Effect
A recent study provided by 3M Corporation showed that humans process visuals 66% faster than text. This is the Pinterest effect. Beautiful visuals of a life we want. Pictures of glamorous, clever, or simple products or services to improve our life grab our attention. The proof is in the stats.
In a study of a fashion website, researchers looked at where traffic came from. They looked at how much sales volume was generated from each site, as well. The analytics showed that the average amount of traffic generated from Facebook visitors to this website produced $85 in consumer spending. The average spending amounts from Pinterest users was $180!! Great Results and Sales!
The more we understand about the way humans process information and how it affects spending habits, the more businesses will see the value in Pinterest. To think, Pinterest was the fastest growing site to ever break past 10 million users. Advertisers are beginning to take this site for “killing time” a bit more seriously.
What does a typical US Pinterest user look like? About 86% are women. That’s enough to make entrepreneurs’ pulses race. The ones who get REALLY excited already know women have input to how 85% of American dollars are spent.
Also, between 70-75% of users have a college education. Generally, the greater one’s education, the more stable the income, and a higher amount of income available.
Half of US Pinterest users had an annual income greater than $50k. More than half of Pinterest users have children. Most live in a Midwestern state.
The 88% of users who pinned something on Pinterest purchased an item they pinned. Also, 49% of users purchased 5 or more products they pinned or repinned.
The Pinterest results are extraordinary! Now you understand why marketers use the Pinterest for their promotions. Very simple.
Obviously, the women have the upper hand on Pinterest. She doesn’t just like what she sees. She BUYS what she likes. Retailers like The Gap saw the potential early on. The Gap takes beautiful pics of women wearing clothes and places them on their Pinterest Board. It strikes a chord with a viewer. She likes what she sees. She pins it. She moves over to The Gap website. She buys.
Pinterest – 8 Easy tips to promote your business
1.) Start a Pinterest Business Account. A business can have a virtual storefront. Images of hot, trending products will attract more people easily. Pinterest has a way for businesses to even include the product price for the item pinned.
2.) Pinterest boards. Your pages are called Boards. On each board are the pins (images). Think about how to organize your business on these boards. Your boards are your virtual storefront!
With Pinterest Boards, you have created a virtual store for free and you even don’t know it!!
3.) Create a board and begin pinning. Pinterest has made it easier to move pins around from one board to another if you don’t like the placement. (This takes away all reason for your boards being disorganized!)
4.) Share pins on Facebook, Twitter, and other social media channels. Leverage your entire social network!
5.) Optimize your Pinterest site with SEO to achieve higher search engine rankings.
6.) Add a “pin it” button to your website.
7.) Use high-quality pins. Do your research on photos which are more appealing. The wearable product sells better when displayed on a person rather than just on a surface. Use smiling models.
8.) Use visual calls to action. If you’re selling swimming pools, pin images of not only the installation process but families enjoying the pool on a summer afternoon. You are NOT selling a container that holds water. You ARE selling family enjoyment, family bonding, and a social outlet that includes friends. Don’t overlook the imagery that sells.
The emotion and feeling make the sales, not the logic!! A Great Marketing Principle!
How to use Pinterest if you are selling services.
Well, it works about the same way. It’s all about driving traffic back to your home page. Very simple. You will drive your Pinterest visitors to your website. Then you have the opportunity to build relationships with them and gain their trust.
A simple marketing tactic or strategy, but very effective. If they don’t trust you they never buy from you!
Don’t forget. Including your URL on each of your posts, you will increase the traffic back to your website.
P.S.
Follow me to learn more secrets. https://gr.pinterest.com/johnygt/