Pinterest is one of the biggest social networks and keeps growing every day. Pinterest it’s a great source of traffic which cannot be ignored, but the problem lies in the fact that many simply do not understand how to use Pinterest.

Here are 7 tips on how to promote your business successfully with Pinterest.

1. Sharing your Content

Regardless of how you are promoting your products, whether you are making videos, e-books or blog posts, you will have to pin your new content whenever you make it public. Continuous pins will allow everyone to see what you are about, what kind of service or product you offer, and the ones who are actually interested in what you have to offer will be more likely to do business with you as you will become an expert in your field.

Also, whenever an article is pinned a backlink is created from the website to the content, so in other words, not only are you creating traffic for your website but you are also increasing your backlinks

2. Be Creative

Make sure that the Pinterest boards you put into place are not only reflective of your niche but also have some originality. If you are marketing to a localized crowd then you can share your opinions on events and places of interest in that area. If you are doing this on an international scale, then you can always include facts and statistics which have to do with your niche.

3. Use the Pin-It Button

The “pin-it” button allows you to pin your latest content release with the click of a single button. Needless to say, every click on the button also creates a new backlink.

This button will allow you to share anything at the speed of light with your followers.

4. Add the Pinterest Tools to Your Website

Fortunately, Pinterest offers a number of interesting tools you can use, some of which can be installed on your website so you can gain Pinterest followers. You should include the “Follow me on Pinterest” and “pin-it” buttons to your website, which you can easily obtain from Pinterest itself.

5. Pictures of Your Business

Most people are much more trustworthy towards someone or some company when they provide some “exclusive”, behind the scenes look into the business. You can include conference pictures, a timeline which contains the important events that happened to your business, pictures of those who work at and support your company, and various pieces of content which have been favored by the website’s workers.

6. Videos and Press Release

If every way of driving traffic to your company is suitable for you, then you should look into promoting products that haven’t been released yet. You can use this to your advantage and create a certain hype before the product launches. In general, upcoming products are promoted with the use of press releases and promotional videos.

7. Pinterest and Cross-Promoting

If you are into social media marketing, then chances are that you already have a Facebook account, Twitter, Instagram, etc. The good news is that you can include Pinterest to it to do some cross-promoting. There are numerous applications which allow you to integrate the Pinterest with the other social media websites. You can create a cross-promoting campaign easily and fast.