The way we work is changing. That statement seems self-evident to anyone involved in what I call the NewCo economy – work no longer has to be a duty, it can be a calling. For those blessed with the talent, education, connections, and skill to turn work…

These days to achieve success in web advertising you want an built-in advertising technique. This entails web sites, autoresponders, product funnelling, webinars, articles, running a blog, tweeting and so on, and so on, and so forth… But in my expertise…

Brand Positioning, as its name implies, involves describing the competitive context of your brand. It’s a marketing strategy that was introduced in 1969 and made famous by Jack Trout of Ries & Trout. And we think it’s an essential ingredient for…