Marketing doesn’t seem to be much fun anymore. Everyone’s buried in spreadsheets and meetings all day long. Sometimes it’s hard to remember why you got into marketing in the first place. All these analytics are wonderful, but it’s easy to get bogged…

Going into business for yourself is exciting, but what’s even better is making it successful. In this post, sponsored by Name.Kitchen , I’ll give you three tips to help ensure your business gets off to a great start. 1. Choose a niche that will sustain…

Create eMails That Get Opened and read. eMail marketing is a very important component of a total online marketing program. You must properly craft eMail letters that get opened, read and acted upon. Some email get high open rates (that is they are viewed),…

Building a strong social media presence requires engaging your target audience . One problem that is faced by many business owners is not taking enough time during the day to perform this task. Many people find the use of automated programs a good solution,…