Online video or video content it’s popular and effective these days. Stats show that 87% of online marketers are using video content. Also, In the U.S 85% of internet users watch videos online.
Online Video: Why You Need Video Content To Grow Your Business
Businesses are also affected by the popularity of online videos. 70% of businesspeople (including sales, marketing, promos, etc.) have used video in their efforts to grow.
1. Online Videos And Marketing
These days almost every company (93%) uses online videos for various purposes. They are using video content to generate sales, marketing, and smoothing communication with clients.
When asked if they are planning to use online videos in their content marketing strategy within the next year, 96% of companies say yes.
2. People Love Online Video
People love videos and prefer to watch online videos for several reasons.
Compared to other sources of media and publications such as TV, newspaper, magazines, and radio, online videos are more accessible.
Online videos can be viewed almost everywhere.
Also, traditional TV channels provide their shows by schedule, which it’s not useful. If you are a 9-to-5 worker, you cannot watch your favorite shows that air at 2 p.m.
This is why online services like Netflix, Hulu, and Amazon Video are so popular: Users can watch their favorite TV shows wherever and whenever they like.
Movies and TV shows are using online platforms to publish promo content like movie teasers, trailers, interviews, and behind-the-scenes shorts.
3. Why Your Business Needs Online Video – Reasons You Need To Know
Online videos are a good type of content for your business. Here’s why.
- Your Audience Is Watching Online Videos
Many people like to spend their time online looking for entertainment. It’s the number one reason why online videos are so popular.
The more time people spend on the internet, the more likely their online videos will be discovered and watched.
- Brand Awareness
The internet offers a great opportunity for exposure and brand awareness. Especially when you use online videos.
With online videos, you can introduce your brand to your target audience.
- Data Analytics
The third reason is that you can track and measure every video.
Traditional media like billboard ads, TV ads, flyers, and newspaper ads, can reach a large audience, but they don’t have analytic features.
The ability to track who watches your video, when, where, and how they interact can give you great feedback for improving your future videos.
For a business that looks to grow, online video is the content you need.
4. Online Videos – Marketing and Animation
If you have a business and are looking to gain popularity online, an animated marketing video on your landing page is the best choice.
It will strengthen your company’s online appearance and give you the best chance to capture your target market.
Explainer videos deliver a strong message about your business and products to your customers.
Most online companies experience an increase in conversion rates after introducing an animated marketing video.
They can explain their products, services, and benefits, to their customers.
Video tends to keep an audience’s attention longer than straight text, and it’s easier to remember.
An interesting and exciting animated marketing video is an effective solution for your marketing campaign.
Last Tip
An online video is a great way for your business to increase its presence on the internet.
Also, the animated explainer videos are an ideal tool to build trust with your potential customers.
Video content can help businesses and marketers to reach their target audience and generate sales.
New Tip!
Discover the Best Platform to Promote Your YouTube Videos.