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On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords to improve search visibility and traffic.
On-Page SEO: Tips and Factors For 2022
It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords.
On-page SEO strategy isn’t very difficult if you know what to do. There are some ranking factors you need to know.
Your biggest priority should be creating an exceptional user experience and not just over-optimizing content for bots.
How do you optimize your URLs?
Include a keyword: Including your primary keyword in your URL helps both search engines and users understand the content of a page.
Focus left: Place the keyword as far to the left in the URL as possible.
Use real words: As much as possible, use real words in your URL.
Keep them short and sweet: Ideally, your URL structure should be short and easy for both search engines and users to understand.
The easier it is for Google to understand the type of content on the page, the better.
Title tags and meta descriptions
Meta tags are one of the most important on-page SEO factors — specifically page titles. Every page has a title tag that appears in search results as a headline.
The meta description is a summary of the page that appears under the title on search results.
Both are important to help search engines and users understand the purpose of a page.
On-page SEO factors
The most critical on-page SEO techniques you need to follow:
Use short, descriptive page URLs
Optimize title tags
Write compelling meta descriptions
Implement structured data
Optimize headers
Implement SEO copywriting best practices
Use the target keyword within the first 100 words
Maintain an appropriate keyword density
Create content that satisfies user intent
Write readable text
Add both internal and outbound links
Optimize for Google images
Remember, on-page SEO matters. Develop your web pages with these elements in mind, and you will increase organic search engine rankings!
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