The Effect of Music on Advertising
The relationship between music and advertising has been manifested in each arena and the advantages that music has brought at different times and in different ways to companies seeking to promote their products or services.
Music impacts on the structure and continuity of an advertisement. It can provide continuity in television, film and digital media advertisements by providing musical content that links the different scenes.
The emotional impact of music has a great effect on the viewer’s attention. Music tempo has an important impact on the emotions with certain speeds being perceived as happy, sad or sinister. The tempo directs the viewer.
Musical compositions can also create memorability. Combining certain repetitive words with specific key changes have been found to embed them in the listener’s memory. The memorability aspect of music allowed many companies to reinforce their brand with the use of ‘sonic logos’.
A sonic logo is a short, immediately recognizable burst of music. Contrary to songs, sonic logos can make an instant mark on human consciousness. Sonic branding takes advantage of memorability in the same way as traditional music.
Jingles convey a brand’s identity through poetic language. This enables advertising to differentiate between the rational, spoken messages to include in campaigns and the more emotive, sung elements.
Using the same piece of music to regularly advertise a brand can enhance involvement. Music provides an important function in aiding memorability either by using tone, rhythm, and pitch to reinforce wording or by provoking emotions and imagination.
Research also found that music can evoke positive emotions and feelings of nostalgia, especially when combined with relevant lyrics.
Music in advertising tends to fit into two criteria: music that paints a picture in the listener’s mind and music that tells a story. Music and visuals working together can create an expectation, foreshadow events and encourage our imagination to play a role in our interpretation of what we are witnessing.
Whether it will be music compositions, sonic logos, jingles supplemented by viral marketing campaigns, or continued use of existing artists to lend products credibility, we can assume that all four approaches will develop and that music will continue to benefit and impact on advertising in the future.
The Power of Music and How to Affect the Children
The impact of music and how it affects the brain has been a hot topic for parents and scientists in the last 20 years. More and more studies are proving that children exposed to music have higher IQ’s, auditory development, verbal development, and memory skills.
Music has an effective role for triggering and influencing moods, aids in communication, transcends language barriers and encourages interaction with others. The movie, television and marketing industries use music to trigger our emotional response or urge us to buy a product.
When we lose someone we love, we listen to sad music; when we are on a long road trip, we tend to listen to happy or pop music to keep us alert or chase the blues away. To get us in the Christmas spirit we listen to holiday songs.
The Recent Studies about Music Effect
A Canadian study published in the ScienceDaily produced evidence that children studying music had improved listening skills and general cognitive functioning related to memory and attention, then those children not studying music.
Other studies have found that “assignment to musical training is associated with improvements in IQ in school-aged children.” The Canadian study explored how music training affects the way in which the brain develops.
The outcome of the study proved that music is good for your child’s cognitive development, and that “music should be part of the pre-school and primary school curriculum.”
Researches have been directly looking into what happens after a child stops taking music instrument lessons after only a few years. What they have found is that adults with one to five years of music lessons had “enhanced brain responses to complex sounds, allowing recognition of sounds in complex and noisy auditory environments.”
They had a more finely tuned auditory perception, decision-making function, and auditory communication skills than those with no music training. Those adults with no music training had less enhanced brain responses.
The new study published in the Journal of Neuroscience captures a much larger group since most children exposed to music training generally do not continue beyond middle or high school.
Exposing your newborn or infant to music and song benefits them even before they can talk or walk. A University study discovered that one-year-old babies who were exposed to interactive music courses smiled more, connected and communicated better, and showed more sophisticated brain responses to music and song.
A new study published in BioMed Central’s journal found that auditory working memory and musical aptitude are “intrinsically related to reading ability,” and they found a biological basis for this link via common neural and cognitive mechanisms.
Many parents do not recognize how music affects, influences and benefits their children. It can positively aid in their development and growth from the very start. There are many reasons to expose your child to music.
There are multiple ways for parents to connect with their little one and expose him or her to the great big world of music. The wonderful thing about music is that everyone loves it, and it is so easy to incorporate simple interactive action music games in the home or attending an interactive music class.
The rhyming and actions in many songs can help your child learn numbers, letters, words, and concepts.
Music is a powerful catalyst for learning, creativity, and development. From lullabies to looney tunes, Bach to Rock, the influence of music and song has a hand in teaching your child.
Participate in interactive music and movement classes, and play and share music with your child as often as possible! The benefits are a powerful tool for you to help your child grow through the positive power of music.
Maybe the music will help the people to create a Better World!