These days COVID-19 (Coronavirus) forces everyone to stay at home but, mobile advertising is going to be crucial. 2020 is going to be a major year for mobile advertising. With the entire global COVID-19 pandemic that forced everyone inside their homes, mobile marketing is going to grow even more.
Mobile advertising now it is more important than ever to any business or brand. It is important because people now are using their mobile phones more than ever because they stay all day at home.
So you have the amazing opportunity to generate bigger brand awareness and driving sales with the help of mobile ads.
Mobile Advertising
Mobile advertising is advertising for mobile devices. (mobile devices such as smartphones and tablets). Also, it’s very effective and has provided brands, agencies, and marketers a unique way to connect with consumers beyond traditional means.
Mobile advertising is so powerful because of the nature of the targeted user device. It is very easy to choose the target audience and make sure that your message is being delivered to their devices.
Mobile Advertising Strategies
The mobile advertising market is expected to exceed $200 billion globally. All brands and businesses that want to reduce their cost of advertising but also ensure that their advertising generates leads and conversions need to use effective mobile advertising strategies.
Here are some of the most effective mobile Ad strategies:
Customization of ads for the target audience:
One of the most effective strategies for mobile advertising is the customization of ads for the target audience. It’s highly-customized ads for devices because each user is unique to their smartphones.
To ensure an increase in mobile conversions, targeted ad customization is crucial. Dynamic Creative Optimization (DCO) lets you do just that. With DCO, one can easily create multiple versions of an Ad, specifically targeting them for the targeted audience.
Based on variables such as gender, age, economic status, Geo-location, etc., DCO will help you get the task done.
Mobile-preferred ads:
In 2020, people are spending all of their time indoors and even working from home. People are spending more time online actively engaging with news and video content. So, marketers at the moment have reduced the number of brand-heavy advertising campaigns.
If you want to tap your audience for ensured conversion, mobile-preferred Ads are the best way. These Ads are aimed at users searching from their mobile phones. So, you can try sending users to your mobile landing page and telling them in advance that the URL is mobile-friendly.
Mobile-preferred Ads are about giving away offers that are accessible via a mobile device and not otherwise.
Ecommerce mobile ads:
Mobile advertising is highly effective for eCommerce brands and similar brands. People want to be quick in their online shopping. Even Google shopping campaigns prioritize shopping Ads and display them on the top of the mobile results page.
Use ad extensions:
Using ad extensions are very helpful in increasing an ad’s CTR. They also contribute to the quality score and help increase ad rank and click-through rate. They let you have more space on the search results page if your ad qualifies.
So, make sure that you use the relevant ones such as Location extensions, Sitelink extensions, Call and message extensions, App extensions, Price extensions, etc.
Enable calling
By enabling calling, you can minimize the barriers for your potential customers to call your business. By including your business phone number on the ad, you make it easy for your target audience to call you instantly and eventually cut down on the cost of conversion.
Mobile ad gamification:
Game ads let you play the game for 15-20 seconds to help you experience the true game. Well, they are engaging and are capable of driving solid conversions. So, you can implement ad gamification to enrich your ads and make them more effective.
Incentivization ads
You can use discounts, free shipping, or a voucher. For example, you can simply offer an X% discount for signing up for your newsletter. However, just make sure that your users can claim the incentive right away and not navigate to many pages and make many clicks to redeem the incentive.
A few things you need to ensure if you want to reap the benefits of mobile advertising strategies:
It is important to identify the right target audience that would be interested in mobile ads.
It is important to ensure that your ad is just not for the promotion of your offering but it should genuinely aim to solve the target audience’s problems.
Keep your ads lightweight so that they can easily load on the mobile devices of your users.
Employ video content in your ads because they have a higher engagement percentage.
Capturing the emotions of your audience with your ads is a great strategy if rightly implemented.